Email Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa Human Value Full time

Email Marketing Specialist Role

We are seeking a skilled Email Marketing Specialist to lead our email marketing initiatives and develop strategic campaigns that enhance brand awareness and drive customer engagement.

Key Responsibilities:

  • Campaign Management: Design, execute, and analyze email and WhatsApp campaigns, ensuring alignment with business objectives.
  • Lifecycle Programs: Support customer lifecycle initiatives, including prospecting, nurturing, win-back, and loyalty campaigns.
  • Targeting & Segmentation: Develop targeted audience segments to optimize engagement and revenue performance.
  • Calendar Oversight: Manage the email/WhatsApp marketing calendar, ensuring strategic alignment with business goals and forecasts.
  • Personalisation: Utilize customer data and web behavior for personalized messaging and content.
  • A/B Testing: Design and execute A/B tests to optimize campaign performance, including subject lines, content, CTAs, and timing.
  • Creative Collaboration: Work with designers to refine email templates and creative assets.
  • Frequency Management: Balance messaging frequency to minimize subscriber churn across campaigns.
  • Quality Assurance: Ensure optimal rendering across devices and platforms through thorough testing.
  • Performance Reporting: Deliver regular reports on campaign metrics, including engagement, conversions, and revenue impact.
  • Trend Analysis: Stay ahead of industry trends and best practices to continuously enhance email and WhatsApp marketing strategies.

Additional Responsibilities:

  • Social Media Strategy: Develop and implement effective social media strategies to drive brand awareness and engagement.
  • Content & Campaign Management: Oversee social media content calendars and promotional campaigns, ensuring alignment with business objectives.
  • Influencer Campaigns: Develop and manage social media influencer campaigns and relationships.
  • Content Partnerships: Collaborate with partners to create relevant and engaging social media content.
  • Creative Collaboration: Work with the creative team to produce assets for social platforms.
  • Cross-Functional Alignment: Partner with the eCommerce team to align organic social efforts with paid digital initiatives.
  • Performance Tracking: Monitor and analyze social media performance metrics.
  • Audience Engagement: Engage with followers across platforms and manage conversations to build community.
  • Contest Management: Run social media contests to boost email acquisition and audience growth.
  • Community & Influencer Relations: Build and maintain strong relationships with online communities and influencers to foster engagement and loyalty.

Requirements:

  • 2+ years in email marketing, editorial, and content creation.
  • Proficient in Microsoft Office, Klaviyo, and content management systems.
  • Strong in on-platform capture and quick editing.
  • Able to apply data and insights to guide content decisions.
  • Capable of developing and executing content strategies across various social media platforms.
  • Proven ability to manage multiple projects simultaneously with strong organizational skills.

About Human Value:

We are a leading skincare and lifestyle brand dedicated to delivering high-end products and exceptional customer experiences.

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