Email Marketing Strategist

20 hours ago


Cape Town, Western Cape, South Africa DTC Job Full time
Company Overview

DTC Job is a pioneering platform connecting top-tier talent with leading direct-to-consumer (DTC) e-commerce companies. Our mission is to build in-house teams for these brands by matching skilled professionals with the right opportunities.


About the Role

We are seeking an experienced Senior Retention Marketer to join our team and drive email and SMS marketing strategies for our clients. This role offers flexible availability, with options for 20 hours/week or 30-40 hours/week, requiring proficiency in English.


Job Description

Email and SMS Marketing Campaigns: Create and manage campaigns across multiple platforms and tools, including Klaviyo and Postscript.

Collaboration with Creative Team: Work with our Creative team to design and create engaging copies that drive action and conversions.

Segmentation Strategies: Develop and execute segmentation strategies to target specific customer segments.

A/B Testing and Analysis: Perform A/B testing and analyze campaign performance to optimize results.

Deliverability and Inbox Placement: Monitor deliverability and inbox placement rates to ensure high deliverability.

Alignment with Paid Media Team: Collaborate with the paid media team to align email and SMS campaigns with other marketing channels.


Requirements

Experience: 3+ years of experience in email and SMS marketing, preferably within the e-commerce or retail industry.

Skills: Proficient in email marketing platforms, with Klaviyo and Postscript preferred.

Knowledge: Strong knowledge of email marketing best practices, including segmentation, personalization, and automation.

Mindset: Analytical mindset with the ability to track and measure campaign performance metrics.

Communication: Excellent communication skills.

Collaboration: Ability to work collaboratively in a team environment and manage multiple projects simultaneously.


Benefits

National Average Salary: $60,000 - $80,000 per year, depending on location and experience.

Extensive Network: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space through our extensive network of +200 DTC brands.



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