Digital Marketing Lead B2B

4 days ago


Johannesburg, Gauteng, South Africa Deka Minas (Pty) Ltd Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience. As the Digital Marketing Lead, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the B2B space.

Key Responsibilities
  1. Develop and Implement Digital Marketing Strategies

Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.

  1. Plan and Execute Digital Marketing Campaigns

Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.

  1. Conduct Market Research and Competitor Analysis

Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.

  1. Manage E-commerce Platforms

Manage and optimize the company's e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.

  1. Develop Content Marketing Strategies

Collaborate with cross-functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.

  1. Oversee Digital Asset Development

Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.

  1. Track and Measure Campaign Effectiveness

Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.

  1. Stay Up-to-Date with Industry Trends

Stay up to date with the latest trends and best practices in digital marketing, e-commerce, and B2B marketing, and make recommendations for continuous improvement.

  1. Lead and Mentor a Team

Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.

  1. Collaborate with Internal Stakeholders

Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives.

Requirements
  1. Education

Bachelor's degree in Marketing, Business, or a related field.

  1. Experience

5 years experience in digital marketing, preferably in a B2B environment.

  1. Skills and Qualifications

Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.

  1. Technical Skills

Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.

  1. Design and Content Creation

Hands-on experience with design and content creation using graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.

  1. Analytical Skills

Exceptional analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

About Deka Minas (Pty) Ltd

Deka Minas (Pty) Ltd is a business that values innovation, creativity, and customer satisfaction. We are committed to providing our customers with the best possible experience and are seeking a talented Digital Marketing Lead to join our team.



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