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Marketing Manager

2 months ago

Johannesburg, Gauteng, South Africa Ziiki Media Full time

About the Role

Ziiki Media is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.

Key Responsibilities

  • Develop and implement a multi-channel marketing plan that aligns with our corporate and brand objectives.
  • Create and manage all marketing materials and collateral, ensuring consistency with our brand identity.
  • Design and execute online marketing campaigns, including social media, search engine optimization (SEO), search engine marketing (SEM), and content marketing.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize results.
  • Manage marketing budgets and vendor relationships, ensuring effective use of resources.
  • Lead the planning and execution of public relations and communications initiatives.
  • Develop and implement comprehensive digital marketing programs that drive engagement and conversion.
  • Collaborate with content marketing and design teams to create high-quality content that resonates with our target audience.
  • Review and optimize the design and content of all online assets, including our website and social media channels.
  • Plan and control digital marketing budgets, allocating resources to maximize ROI.
  • Utilize A/B testing to optimize digital marketing performance and drive continuous improvement.
  • Analyze campaign results and provide actionable insights and recommendations to inform future marketing strategies.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Relevant experience in marketing, preferably in a digital marketing role.
  • Strong understanding of digital marketing channels, including social media, SEO, and SEM.
  • Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
  • Data-driven mindset, with the ability to analyze metrics and make informed decisions.
  • Familiarity with marketing automation tools and software.

What We Offer

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.