Senior Digital Transformation Specialist

2 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time
About Ad Talent

We are a fast-paced, rapidly growing fintech business. Our team is comprised of experts who develop and support digital transformation strategies for our clients.

As a key member of our team, you will be responsible for planning and managing digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.

Job Description
  • Develop and implement digital transformation strategies to drive client growth and revenue.
  • Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
  • Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
  • Measure and report campaign performance against KPIs and ROI targets.
  • Analyse trends to optimize spend and performance based on data insights.
  • Conduct fraud monitoring for acquisition campaigns and take corrective actions.
  • Plan and execute A/B testing to enhance campaign and creative performance.
  • Suggest new digital channels for efficient user acquisition.
  • Lead social media strategy and performance marketing initiatives.
  • Oversee technical back-end processes for campaign implementation and tracking.
Requirements
  • Previous experience in the Fintech, Banking, ecommerce industry.
  • Background in digital agency settings.
  • Strong analytical and problem-solving skills.
  • Ability to work in a fast-paced environment.
Estimated Salary: $120,000 - $180,000 per year

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