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Digital Marketing Strategist

2 months ago

Johannesburg, Gauteng, South Africa Capital Recruit Full time
Job Title: Social Media Lead

We are seeking a highly skilled and experienced Social Media Lead to join our team at Capital Recruit. As a key member of our marketing department, you will be responsible for developing and implementing social media marketing plans and programs that drive engagement and conversions.

Key Responsibilities:
  • Team Management & Coordination: Manage cross-functional teams/activities to develop digital marketing plans, coordinate team efforts across web, app, and social media platforms, and ensure team goals align with business objectives.
  • Research & Strategy: Define and prioritize research initiatives, identify user needs, and translate findings into actionable product strategy recommendations.
  • Content & Communication: Develop and implement content strategies across web, app, and social media platforms, craft communication plans that enhance user experience and drive engagement, and optimize content for each platform to maximize reach and impact.
  • Collaboration & Execution: Collaborate with engineers, designers, marketing teams, and agency partners to ensure delivery of operational requirements, ensure the successful execution of product campaigns and initiatives, and maintain relations with customers/sales representatives.
Requirements:
  • Relevant tertiary education in Marketing or related field.
  • Knowledge of website and marketing analytics tools (e.g. Google Analytics).
  • Working knowledge of CMS platforms (Webflow).
  • Social Media platform certifications (Meta Paid Media, Content Marketing).
  • Proven working experience in digital marketing, particularly in the Telecommunications industry.
What We Offer:

Capital Recruit offers a dynamic and supportive work environment, competitive salary, and opportunities for professional growth and development.