Marketing Retention Planner

4 days ago

Southern Suburbs, South Africa Homechoice Full time

Homechoice is a leading omni-channel retailer, delighting our customers with an innovative range of curated products on personalized terms. Our aim is to provide multiple, convenient and easy retail shopping channels to guarantee that we meet all our customers expectations.
- or underperformance on a weekly level.

**Here’s what you can expect to be doing in the role**:
A key contributor to the formulation of the annual sales plans and driving actions to achieve sales numbers against the advertising budget.

**_ Operational Effectiveness:_**
- Translate strategy into operational initiatives with measurable business outcomes and targets
- Facilitate the development of best practices in operations and service excellence

**_Planning:_**
- Responsible for the creation and tracking of the planning numbers for the current and next fiscal year with a clear roadmap on how this will be achieved against financial objectives
- Contribute to the development of customer segments in line with Credit, Channel, and Merchandising strategies so as to reduce customer attrition rates and develop core strategies to optimize customer spend
- Ensure promotional planning for customer segments is within budget to curate offers and activities that will stimulate conversion of interest into sales across all sales channels
- Develop consumer journeys in line with strategic objectives
- Ensure expected customer response rates are achieved through the execution of appropriate marketing campaigns

**_Analysis and Reporting:_**
- Review and report on the effectiveness of all direct marketing activities in relation to the particular customer segment
- Conduct weekly performance analysis and reporting against targets and channel performance metrics and follow up and/or action where required.
- Identify and execute actions required to achieve planned key metrics within budget and achieve required ad spend efficiency
- Establish actual response rates per customer segment and identify reasons for deviation from planned response rates
- Deliver monthly analysis and reporting to derive actionable insights that will accelerate performance and mitigate risks, which can be shared with key cross-functional stakeholders
- Ensure Vena Cubes are updated weekly

**_Set up and Administration:_**
- Execute checks as required by procedures and processes, whilst looking for opportunities for process improvements
- Together with Customer Insights and Customer Analytics, identify and set up testing strategies against customer groups on a monthly basis
- Ensure mailing pack printing plan, per customer segment, is aligned to plan, within budget, and executed on time
- Manage the AdSpend process to ensure efficiency gains are achieved
- Track operational activities including design sign-off, print timing, packing, lodging with distribution partners, timing, delivery, and hit rate and make informed decisions regarding any deviations from the plan.

**_Team Effectiveness_**
- Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels
- Live the Company values and work effectively as an active and contributing member to achieve team goals

**_Stakeholder Relationship Management_**
- Identify, build, and nurture trust and collaborative relationships with internal and external stakeholders to ensure effective marketing operations to drive consumer demand

**_Financial Management:_**
- Manage budgets and monitor expenses ensuring expenditure is within approved budgets and achieves required ad-spend efficiency ratios

**_Safety, Health, and Environmental Compliance:_**
- Ensure compliance with all Safety, Health, Environmental, and all other applicable regulatory statutes, and all other safety and quality processes for the area of responsibility/work

**A little about who you are**:

- Bachelors Degree (3 years) / NQF level 7 (Business Science / BCom / Marketing Degree)
- 3 - 5 years experience in either a Marketing, Merchandising or Demand planning function
- Marketing (direct marketing, planning, or demand planning is advantageous)
- SQL experience **advantageous**:

- Customer segmentation and campaign management
- Strong Analytics experience

**Behavioral Competencies**:

- Action Oriented:_
- Enjoys working hard, in a smart and constructive manner to get the job done. Is able to work independently and within a defined timeframe.

Analytical, numerate, and detail oriented
- Able to analyse various sources of data and form relevant actionable insights to leverage opportunities and mitigate against risk
- Decisive_
- Able to make data-driven decisions quickly, in a lateral and considered way
- Forming Judgement_
- Can balance facts and potential approaches whilst taking various considerations into account
- Priority Setting_
- Uses their own and others’ time focusing on what is important and is able to quickly hone in on critical tasks and areas
- Dealing with Ambiguity_
- Can easily and proacti

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