Digital Marketing Manager

3 weeks ago


Northern Suburbs, South Africa Network Recruitment (South Africa) Full time

Work with broader marketing teams to ensure digital channels are fully integrated with the overall marketing team and business.

Good working knowledge of Google marketing stack (Google Ads 360, Search Ads 360, Google Analytics, FGoogle Adwords and Google Tag Manager)

SEO analytics, in-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines.

Experience with website optimisation tools

Good understanding of social media landscape and how this can be utilised in brand, SEO and search

Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content

Measure ROI and KPIs; prepare budgets, advise on maximising digital marketing spend across all digital activities, closely monitor campaign results and produce timely reporting to the leadership team.

Create paid social strategy for customer acquisition, retention and brand awareness

Execute campaign experiments that inform campaign optimisation

Develop a test and learn plan and share best practices

Champion best in class digital marketing practices, inspire digital-first thinking, advise on and drive digital marketing initiatives.

Stay up to date with digital technology developments to find new solutions and tools that improve efficiency and effectiveness.

**Requirements**:
Five to seven years’ experience in Digital Marketing

Solid understanding of paid digital media (fully versed and able to present a strategy and flow-plan for digital media)

Social media and tech savvy (i.e., Facebook, Instagram, LinkedIn and Twitter)

Experience building marketing plans, with a particular emphasis on digital

Analytical - excited by and proficient at numerical marketing, a love for data

Comfortable with MS Excel to manipulate data and create meaningful graphs

Strong writing, communication and presentation skills

Self-disciplined, organised and great attention to detail

Positive attitude, able to work under pressure and within a moving framework

Educated to degree level or have relevant experience, as well as a minimum of 5-7 years’ experience in Marketing or Advertising.

For more information contact:
Kirsten Fuchsloch

Recruitment Consultant

011 622 9526



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