E-commerce Product Content Specialist

3 months ago

Southern Suburbs, South Africa Homechoice Full time

homechoice is a leading South African homeware retailer. For over 35 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.

We are seeking a talented and detail-oriented E-commerce Product Content Specialist to join our dynamic team. As an E-commerce Product Content Specialist, you will play a crucial role in maintaining and enhancing our online store's product presentation. Your primary responsibilities will involve uploading images to product listings, crafting compelling product descriptions, and organizing image collections. Additionally, you will be responsible for updating product images and copy to support weekly and monthly marketing and merchandise campaigns. Your efforts will directly impact our customers' shopping experience and contribute to the overall success of our e-commerce business.

**What you will love doing in this role**

**Image Upload and Management**
- Upload high-quality product images to the e-commerce platform, ensuring they meet the specified guidelines and standards.
- Organize and maintain image files in the designated image collection, ensuring easy accessibility for various product listings.
- Update product images as required to align with marketing and merchandise campaigns.
- Create templates using Adobe Suite for products on OCC
- Layouts that align with photography instructions and brief information

**Product Description Writing**
- Create clear, concise, and engaging product descriptions that accurately highlight the features, benefits, and specifications of each item.
- Utilize appropriate keywords and SEO techniques to optimize product descriptions for search engine visibility and ranking.
- Modify product copy to support weekly and monthly marketing and merchandise campaigns.

**Product Categorization**
- Categorize products effectively and accurately within the e-commerce platform to facilitate easy navigation for customers.

**Quality Control**
- Conduct regular quality checks on product images and descriptions to ensure accuracy and consistency.
- Review product pages to identify and rectify any discrepancies, errors, or outdated information.
- Create imagery for OCC that align with monthly campaigns within deadlines
- Meet monthly deadlines for briefs and daily deadlines for job received via ticket/planner instructions

**Product Knowledge and Research**
- Develop a deep understanding of the products and brands offered on the e-commerce platform.
- Stay up-to-date with industry trends and competitor analysis to enhance product descriptions and maintain a competitive edge.

**Collaboration**
- Collaborate with the marketing and creative teams to align product content with promotional campaigns and branding guidelines.
- Work closely with the marketing and merchandise team to update product images and descriptions in support of weekly and monthly campaigns.

**Customer Support**
- Respond to customer inquiries related to product information, images, and descriptions in a timely and professional manner.

**What you'll need to do this role**
- A relevant qualification in Graphic Design
- A strong and relevant design portfolio
- Minimum of 5 years working experience in print design with focus on large layout design
- Minimum of 3 years working experience in digital design
- An understanding of digital and mobile first design and best practices
- A good understanding of UI and UX principles
- Experience in an online retail environment would be advantageous
- Experience in an e-commerce environment would be advantageous
- Understanding of HTML would be advantageous
- Expert in Adobe InDesign
- Competent in Adobe XD
- Competent in Adobe Photoshop
- Knowledge of Sketch; Figma; Zeplin Invision would be advantageous

**Behaviours we love**
- Wow my **customer**
- Walk in my customers’ shoes
- Deliver on my promises
- Deliver insight-led solutions my customers need
- Treat the business as?**my own**
- Take accountability
- Be curious, creative & explore opportunities
- Do it right & at the right time
- Play as a **team**
- Be helpful
- Be inclusive
- Find the fun

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