Content Partnerships Manager

2 weeks ago

Johannesburg, South Africa TikTok Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

TikTok's Sub-Saharan Africa content partnerships team is the local partnerships arm of our global Operations & Marketing organization. Primarily serving the West, East, and Southern African markets, this team is focused on delivering localized strategies, local content partnerships, partner performance optimization, and partner program management. All of this to help deliver on our broader global commitment to understanding and championing the needs of our creators and communities while building a strong and trusted global brand that celebrates the diversity of our users and & our platform.

The Content Partnerships Manager for Sub-Saharan Africa will be responsible for implementing strategy and spearheading localisation to grow the lifestyle and education vertical. The vertical includes categories like fashion, beauty, food, travel, motivation, and other instructional content.

**Responsibilities**:

- Acquire, onboard, and foster strong relationships with content partners.
- Negotiate and execute partner agreements to unlock differentiated outcomes through partnerships.
- Develop a comprehensive localised approach to drive partner development and growth, focusing on PGC/PUGC (top publishers, public figures).
- Use data and experience to define unique strategies to suit local market needs.
- Track, analyze, and optimize the performance of local content partners.
- Deliver account performance reviews for top partners to drive performance and growth and build strategic alignment.
- Increase publisher content quality, platform engagement, and audience growth, as well as analyze individual and overall creator performance.
- Use creative thinking for campaign ideation and to enhance the quality of the content.
- Bachelor's degree or above, with a minimum of 4+ years in an external facing partner role or creator facing experience in TV/media or Internet, working with talent and content creators.
- Demonstrated experience identifying, negotiating, and executing content partnerships. This is not an advertising, sales, or organic partner support role.
- Keen interest in lifestyle and education across Sub-Saharan Africa and the ability to influence others in the space.
- Existing relationships with a network of top brands, publishers, institutions, and content partners within categories such as fashion, beauty, food, travel, motivation, and other instructional content lead them towards partnership.
- Deep understanding of the publisher and creator landscape.
- Exceptional communication and presentation skills.
- Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously.
- Ability to adapt to business needs and work in a fast-paced environment.
- Able to work in a multicultural environment.
- Excellent communicator in written and verbal form.
- This position can be based in South Africa, Nigeria, or Kenya

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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