Digital Content Strategist
4 days ago
We are seeking a highly skilled and creative Digital Content Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy across multiple social media platforms. This includes creating engaging video content, designing graphics, and analyzing performance metrics to optimize our brand presence.
Responsibilities :
- Video Content Creation :
- Edit and produce high-quality, engaging videos for daily posting.
- Conceptualize and execute creative video advertisements, blending impactful visuals and storytelling.
- Social Media Management :
- Handle content posting across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
- Develop and maintain a monthly content calendar, ensuring consistent and timely publication.
- Graphic Design :
- Design static images, carousels, and other creative assets using advanced graphic design techniques.
- Create both static and video-based creative content for organic SM and advertisements.
- Performance Analysis :
- Monitor and analyze performance metrics across all social media channels.
- Provide insights and recommendations to optimize content strategies based on data.
- Collaborations and Partnerships :
- Identify and establish connections with customers and influencers for UGC (User-Generated Content) collaborations.
- Research and develop partnership opportunities.
- Content Planning and Strategy :
- Develop and execute creative concepts for campaigns that align with brand objectives.
- Maintain a cohesive and visually appealing brand voice across all platforms.
Requirements :
- Proven experience in video editing, graphic design, and social media management.
- Proficiency with tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, Photoshop, or equivalent.
- In-depth knowledge of best practices for Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
- Strong organizational skills for content planning and calendar management.
- Analytical skills to assess performance data and adjust strategies as needed.
- Creativity and a keen eye for detail in visual storytelling.
- Experience with influencer outreach and collaboration is an advantage.
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