Digital Content Strategist

4 days ago


Johannesburg, Gauteng, South Africa THE STUDIO Full time
The Role

We are seeking a highly skilled and creative Digital Content Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy across multiple social media platforms. This includes creating engaging video content, designing graphics, and analyzing performance metrics to optimize our brand presence.

Responsibilities :

  1. Video Content Creation :
    • Edit and produce high-quality, engaging videos for daily posting.
    • Conceptualize and execute creative video advertisements, blending impactful visuals and storytelling.
  2. Social Media Management :
    • Handle content posting across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
    • Develop and maintain a monthly content calendar, ensuring consistent and timely publication.
  3. Graphic Design :
    • Design static images, carousels, and other creative assets using advanced graphic design techniques.
    • Create both static and video-based creative content for organic SM and advertisements.
  4. Performance Analysis :
    • Monitor and analyze performance metrics across all social media channels.
    • Provide insights and recommendations to optimize content strategies based on data.
  5. Collaborations and Partnerships :
    • Identify and establish connections with customers and influencers for UGC (User-Generated Content) collaborations.
    • Research and develop partnership opportunities.
  6. Content Planning and Strategy :
    • Develop and execute creative concepts for campaigns that align with brand objectives.
    • Maintain a cohesive and visually appealing brand voice across all platforms.

Requirements :

  • Proven experience in video editing, graphic design, and social media management.
  • Proficiency with tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, Photoshop, or equivalent.
  • In-depth knowledge of best practices for Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
  • Strong organizational skills for content planning and calendar management.
  • Analytical skills to assess performance data and adjust strategies as needed.
  • Creativity and a keen eye for detail in visual storytelling.
  • Experience with influencer outreach and collaboration is an advantage.


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