Content Partnerships Manager

2 weeks ago

Johannesburg, South Africa TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

**Why Join Us**:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

**About the team**:
The Content Partnerships Manager - Entertainment (West Africa) would be working within the TikTok SSA Operations Team and will be focused on growing the Entertainment partner ecosystem for SSA within TikTok, and specifically focusing on West Africa. This will be done by working with partners; from media houses to creators to public figures and more. The goal is to understand and champion the needs of our creators and communities, and build a strong and trusted global brand within the SSA ecosystem, to elevate the TikTok ecosystem through strategic partnerships across entertainment categories and grow our brand footprint in the market. You will be part of a dynamic team working closely with content programming, marketing, PR, and other core functions.

**Responsibilities**:

- Build strong relationships with entertainment content partners within West Africa and onboard them to TikTok.
- Responsible for supporting content partners from various platform perspectives including training, activation, content creation, and account guidance.
- Responsible for monitoring partners' accounts in-app performance and growing their followership.
- Work with a regional strategist and related teams to build a proper plan to support the growth of partner accounts, and increase the overall growth of the entertainment vertical within the whole content ecosystem.
- Collaborate with various cross-functions to initiate in-app campaigns, including strategy planning and executing the plan with related data analysis.
- Work with the team to organize events / offline meet-ups and build content showcases.
- Track, analyze, and drive reporting and analysis and optimize the performance of local content partners

**Qualifications**:

- Bachelor's degree or above
- At least 3-5 years of experience in partner and creator management with platforms/agencies.
- Understanding of the local content partner ecosystem industry, and pop culture; passionate about content and TikTok as a platform.
- Existing relationships with both a network of top content creators/ influencers and content partners to lead them toward partnership
- Strong account management & time management skills.
- Fluent in English and an additional language in West Africa
- Ability to take ownership of the whole partner and creator acquisition chain (pitching, acquisition, activation, retention, partnership).
- Ability to execute strategies and plans according to management planning.
- Excellent communication skills; good at negotiation, presentation, and problem-solving.
- Passionate about the incubation and expansion of local content, and content creators
- Highly organized and detail-oriented with a proactive work-style
- Able to work in a fast-paced and multicultural environment
- Excellent communicator in written and verbal

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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