Marketing and Content Manager

2 days ago

Johannesburg, South Africa Talented Full time

Mid-level marketer with strong digital and social skills.
Looking for an individual who is ready to take that next step in their already well established career. You will need to have experience previously working with lifestyle/entertainment and aspirational brands. Understanding of influencer marketing and how to leverage added value (through partnerships, proposals etc
- business minded). This environment is fast paced, often paired with events - so sometimes disorganised. Through your attitude and marketing efforts you are expected to ensure the association with the brand and it's offering support experiences that leave hosts and guests feeling positively memorable
You will be driving the marketing activity for the business.
Expected to consider all channels but have expertise in content strategy (including curation, creation and coordination of content across media types).
Well versed in social media engagement with an ability to adapt respond
Aware of trends and able to respond and create material in a relevant way for the brand/business.
Generate awareness and drive interest continuously by ensuring the preparation and scheduling of compelling content across external communications.

**Looking for someone (with)**:
Get the job one and done-right mentality
Not afraid to take the bull by the horns
Self motivated
Comfortable to chase feedback/approvals and response
Good with numbers, aptitude to oversee and manage relevant budgets (as related to spend/recons etc)
Four years’ + experience working in digital marketing/social media marketing
Open minded
- happy to get involved
Happy to collaborate and brainstorm.
Takes initiative.
Strong command of the English language (good grammar and spelling, eye for detail.)

**In this role**:
Inform a marketing plan/execute on strategy that may have been developed
Create content
- posts, content calendar creation and roll out
Basic (quality) copy
Demonstrate value to the business in allocating budget to images/shoots
Ability to ideate, come up with concepts and generate/inspire thinking.

**Nice to have**:
Simple videography and editing ability (work/brief with videographers and photographers when needed)

**Experience**:
Completed qualification in social media/Google/digital marketing (ideally also qualification in marketing/brand management)
Ideally completed Google AdWords certification (and experience working with AdWords)
Understanding of marketing strategy and ability to consider audiences
Understanding of relevance and selection of appropriate social media platforms for the relevant audience

**Preferred expertise**:
Proficient in Instagram, LinkedIn, YouTube, Facebook Business, TikTok etc
Ability to build awareness and influence
Understanding of influencers (micro and nano influencers)
Spontaneous events and partnerships (budget for established influencers thru attendance at event or brand/product collaboration)
Good knowledge of digital advertising - including but not limited to social, understanding of SEO and PPC

**Advantageous**: experience working with data and analytics (as related to social media efforts/campaigns)

**Other areas of focus**:
Key messaging and respect strat guidelines
Agency meetings - manage, feedback and monitor
Be at events, engage with clients (B2C and B2B)
Tastings
Consider/obtain client testimonials as well as internal testimonials/team member endorsements/success stories
Propose original/interesting ways of compiling these (video, audio, etc with graphics) and share on the appropriate platforms/channels.
Liaise/work with other agencies
Uphold the integrity of the brand and ensure all brand comms are in line with the CI.
Experience in managing comms and several communities/groups or pages on appropriate social media platforms
Highly resourceful - in gaining an understanding of the social media platform potential and restrictions.
Capture the creativity and craft of the business
Proven track record - two years’ experience in leading content efforts for a brand/business

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