Content Manager

Gauteng

,

Johannesburg

Pharmaceutical Company in Johannesburg has an opportunity available for a Content Manager who will report to the Digital Marketing Manager.

**Purpose of the position**:

- Responsible for building a brand identity and online presence through the creation and dissemination of multimedia content online
- This involves developing content strategies, managing a content team, growing an online community and tracking that community's growth, among other duties

**Key performance areas**:

- You will be responsible for creating, improving and maintaining content to achieve our B2C business goals
- Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices
- Experienced professional with demonstrable creative writing skills and multimedia content development
- As a Content manager, you should perform well under deadline pressure and be detail-oriented
- If you are also an expert in content optimization and brand consistency, we would like to meet you
- Oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience
- Possess the ability to think both creatively and analytically
- Duties include producing and publishing multimedia content, writing, editing and proofreading, formulating content strategies and managing a content team, among other tasks
- Be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy
- Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online
- Develop the content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve posts
- Liaise with Marketing to ensure brand consistency
- Collaborate with SEO/SEM specialists to optimize content according to SEO research
- Collaborate with Social Media Marketing Manager to optimize social media content by audience.
- Use content management systems to analyse website traffic and user engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop content calendar and measure performance against the calendar
- Ensure legal compliance (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
- Writing, editing and proofreading content.
- Formulating a cross-platform content strategy.
- Brainstorm with team members to develop new ideas.
- Provide editorial, creative and technical support to team members.
- Track web analytics to ascertain content engagement levels.
- Competitor content analysis: Activity and impact
- Content trends analysis and recommendations

**Education and Experience required**:

- BA/BCom Journalism, Media Studies, Public Relations (PR) or Marketing Undergraduate
- 5 years working experience as a Content manager
- Experience in Public Relations (PR)
- Knowledge of SEO and web traffic metrics
- Familiarity with social media platforms and metrics
- Excellent writing and verbal skills in English
- Attention to detail
- Good organizational and time-management skills
- Adept at keyword placement and SEO best practices
- Proficiency with popular content management systems
- Experience with social media management
- Creativity and the ability to develop original content
- Ability to develop content that provokes engagement
- Strong leadership qualities

Salary negotiable depending on experience.

For more information please contact:
Samantha Stober