Digital Sales and Content Development

1 week ago


Midrand, South Africa Vodafone Full time

**Role purpose**:
**Your responsibilities will include**:
Develop content that aligns with our brand voice and resonates with our target audience.
Write and edit website copy, including landing pages, product descriptions, blog posts, and other marketing materials.
Collaborate with the web designer and e-commerce team to create visual assets that support website content.
Collaborate with other teams, including digital marketing, CVM, and GTM Terminals teams, to ensure that website content supports their efforts.
Work closely with the CVM team to drive BTL AOL and upgrade campaigns.
Optimize website content for search engines (SEO) to improve visibility and drive improvements to organic traffic
Use analytics tools to Monitor website performance to track content performance and make data-driven decisions to improve website traffic and engagement
Manage content calendars, editorial schedules, and deadlines to ensure that content is delivered on time. This will include input into both radio and digital marketing activities.
Conduct regular audits of the website's content and structure to ensure that it meets quality standards and is optimized for search engines
Conduct thorough research to identify industry related content trends that will appeal to our target audience and help drive traffic and engagement
Work with stakeholders to identify opportunities for improvement in relationships and processes.
Copywriting and proofreading for new and existing webpages and journeys

Bachelor's degree in English, Communications, Marketing, or a related field
2+ years experience in the website copy writing & content creation/ campaign management.

**OR**

Minimum of 5 years’ experience essential in an agency or web/digital environment with direct exposure to copywriting or content creation.

**Technical knowledge**:
Knowledge of prevalent development practices, techniques and tools.
Exceptional understanding of fundamental design principles (typography, layout, grid systems, hierarchy, colour, composition).
Industry knowledge pertinent to portfolio.

**Job Knowledge**:
Excellent written and verbal communication skills, with the ability to create clear, concise, and engaging content for a diverse audience
Strong understanding of web design principles and user experience best practices
Knowledge of SEO best practices and experience optimizing website content for search engines
Attention to detail, excellent proofreading and QA skills.
Experience with content management systems (CMS) such as WordPress or Drupal
Familiarity with Google Analytics or other website analytics tools
Experience working in a digital environment, eCommerce (advantageous).
Deep understanding of customer segmentation, business requirements, customer insights and online personas to ensure that content addresses all these needs
Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously

Closing date for Applications**:09 May 2023.**

The base location for this role is, **Midrand, Vodacom Campus.**

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.



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