Digital Marketing Specialist
3 weeks ago
As a digital marketing specialist, you will be responsible for the development and execution of marketing plans to reach targets from brand awareness to product promotion. The digital marketing specialist should be able to grasp consumer behavior trends and generate creative ideas.
**Duties and Responsibilities**
To manage all areas of digital marketing & social media distribution. This includes scheduling content, management and optimizing all posts for reach and engagement.
Liaise with external vendors to execute promotional events and campaigns, and access against goals (ROI and KPIs)
Measure and report performance of all digital marketing and campaigns, and assess against goals (ROI and KPIs)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Research advertising trends
Research competitors’ pricing and products
Monitor social media and google analytics.
Report on the growth and analytics of campaigns to stakeholders
Graphic design ability
**Requirements and qualifications**
Degree in marketing, communications or equivalent
Proven experience as marketing specialist or similar role (2-3 years)
Thorough understanding of marketing elements (including traditional & digital marketing such as SEO/social media etc) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office and Google AdWords
Well-organized and detail oriented
Exceptional communication and writing skills.
Commercial awareness partnered with creative mind.
**Job Type**: Contract
Contract length: 6 months
Pay: R360,000.00 per year
Ability to commute/relocate:
- Midrand, Gauteng: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Diploma (required)
License/Certification:
- drivers license (required)
Willingness to travel:
- 50% (preferred)
Application Deadline: 2023/07/07
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