Digital Marketing and Social Media Manager
8 months ago
We are seeking a highly skilled and motivated individual to join our team as a Digital Marketing and Social Media Manager. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies, managing social media platforms, and utilizing graphic design skills to create visually appealing content. This role requires a strong understanding of digital marketing trends, social media platforms, and graphic design principles.
**Responsibilities**:
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation.
- Manage and optimize social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase followers, engagement, and conversions.
- Create and curate engaging and visually appealing content for social media platforms, including graphics, images, videos, and infographics.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment across all digital channels.
- Monitor and analyze social media performance metrics, providing regular reports and insights to improve campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends, social media best practices, and emerging technologies to drive innovation and continuous improvement.
- Collaborate with internal and external stakeholders to develop and execute digital advertising campaigns.
- Utilize graphic design skills to create visually appealing marketing materials, including banners, ads, and promotional graphics.
- Conduct market research and competitor analysis to identify opportunities and make data-driven recommendations for campaign optimization.
- Stay informed about industry trends, competitor activities, and customer preferences to inform marketing strategies.
**Qualifications**:
- Qualification in Marketing, Communications, or a related field.
- Proven experience in digital marketing and social media management.
- Strong graphic design skills
- Excellent written and verbal communication skills.
- In-depth knowledge of social media platforms, trends, and best practices.
- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to prioritize and meet deadlines.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
We offer competitive compensation and benefits packages. If you are passionate about digital marketing, social media, and graphic design, and are looking for an exciting opportunity to make a significant impact, we would love to hear from you.
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