Social Media and Content Marketing

2 weeks ago


Midrand, South Africa Vodafone Full time

**Role purpose**:
The social media and Content Marketing Manager. -Vodacom Financial Services requires the skills of an experienced Content Strategist to join our team with a passion for developing strategic, clean and sophisticated content driven by conversion metrics. Understanding how the marketing mix plays together and the value that content has within that mix is vitally important.
This position reports to the EHOD Digital Marketing Vodacom Financial & Digital Services and will work cross-functionally with both the marketing team and the digital development team.

**Your responsibilities will include**:
Building and nurturing a community of followers or customers on social media platforms. This includes responding to comments and messages, addressing customer inquiries or issues, and fostering positive interactions.
Provide strategic input into the creative direction of the brand and ensure all work produced is in line with the brand and campaign theme.
Creating engaging & shareable content appropriate for each social media platform to promote our brand, grow our community and meet business objectives
Working with the marketing team to create content that educates and entertains our audience and supports marketing goals
Generating new ideas to ensure brand and commercial success
SEO / UX / Automation / CX to content output
Content management & maintenance
Content technical auditing
Managing our online presence on all major social media channels and highlighting any customer queries and/or comments that need to be actioned/resolved
Understanding the brand and business objectives and requirements and proactively recommend creative solutions or campaigns

**Technical / Professional Qualifications**:
Matric is essential
Tertiary qualification in marketing, communication, journalism or similar is essential,
5+ years content development experience (in an agency or digital marketing department preferred)
2-3+ years content strategy experience i.e. developing content strategy for brands
2+ years’ experience working cross-functionally with other teams such as SEO, design and automation

**Core competencies, knowledge, and experience**:
Experience in execution of content strategy
Ability to translate a creative concept into a clear content plan
Strategically driven with a sound understanding of brand and business growth.
Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app
Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
Detail orientated
Excellent proof-reader
An enthusiasm for being a part of a fast-paced environment

Closing date for Applications**: 30 August 2023**

The base location for this role is, **Vodacom Campus, Midrand.**

The Company s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.



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