Portfolio Manager: Vodapay Pos/merchant

1 day ago


Midrand, South Africa Vodafone Full time

**Description**:

- The Content Producer/ Editor manages the content demand pipeline and produces and/or edits content across relevant channels. Optimising the content marketing journey in order to maximise reach and engagement throughout the customer lifecycle. And plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and channel experience.

**Job Responsibility**:

- Responsible for developing and implementing content and content strategy, which includes crafting and curating customer-focused content, that supports and extends marketing or customer care initiatives, both short
- and long-term;
- Provides a strong understanding of our target audience and uses insights to adapt content messaging accordingly;
- Identifies new content opportunities and ways to repurpose and integrate existing content across channels;
- Optimises content, where relevant, with a search engine optimization (SEO) perspective;
- Tracks and measures the success of various content strategies through the results of A/B testing and other metrics;
- Conceptualises and enhances customer experience with a strong focus on improving customer service touch points through content marketing;
- Ensures the content is relevant and on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels utilised for content marketing and/or customer care journeys;
- Checks content for accuracy and ensures that it complies with guidelines, copyright and privacy regulations.

**Skills**:

- Modern Marketing Leadership
- Agile
- Digital Experience Platforms
- Content Marketing
- Brand Management
- Digital Marketing Analytics
- User Experience (UX) Design
- Business and Commercial Acumen
- Communication
- Product/Solution Proposition Strategy and Design
- Customer Centricity

**Not a perfect fit?**:



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