Marketing Manager

2 months ago

Cape Town, South Africa Zeitz Museum of Contemporary Art Africa Full time

**Introduction**

Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) is a public not-for-profit institution that exhibits, collects, preserves, and researches contemporary art from Africa and its diaspora; conceives and hosts international exhibitions; develops supporting educational, discursive, and enrichment programmes; encourages intercultural understanding; and strives for access for all. The museum’s galleries feature rotating, temporary exhibitions with dedicated spaces for the permanent collection. The institution also includes the Centre for Art Education (CFAE), and the Atelier, a project space for emerging Cape Town-based artists.

**Our Mission**
At Zeitz MOCAA, we are committed to promoting artistic innovation, cultural exchange, and social dialogue. Through our exhibitions, programs, and initiatives, we aim to inspire creativity, foster critical thinking, and contribute to the cultural landscape of Africa and the world

**Job Summary**
The Marketing Manager, reporting to the Head of Institutional Advancement, focuses on promoting products or services to customers to drive sales or engagement. Their primary goal is to increase brand visibility, generate leads, and support the overall business development through strategic campaigns. Drive business growth and creating revenue opportunities through marketing collaterals.

**Key Responsibilities**
- Plan, develop, and execute marketing campaigns for fundraising, exhibitions, educational programs, and events
- Create and implement cohesive marketing plans to engage audiences and drive participation.
- Collaborate with development, communications, education, and public relations for aligned messaging.
- Track and analyse marketing metrics to optimize strategies and results.
- Stay updated on trends in marketing, fundraising, and communications for innovation.
- Drive business growth by creating marketing collateral and identifying revenue opportunities.
- Build partnerships with industry players, agencies, and vendors.
- Manage the marketing budget to ensure efficient fund allocation.
- Approve content for websites, brochures, banners, and case studies.
- Measure campaign performance and effectiveness against goals.
- Contribute to developing communication and marketing strategies.
- Attend industry events and exhibitions.
- Establish best practices for content creation, distribution, and repurposing.
- Analyze and segment databases for personalized outbound marketing.
- Collaborate with events teams to conceptualize and market events.
- Communicate with members and patrons through the membership team.
- Provide input on promotional materials, website content, and advertisements.
- Monitor advertising campaigns, manage marketing programs and budgets, and ensure brand consistency.

**What you will need to be successful**:

- Bachelor's degree in marketing, communications, or a related field
- Minimum of 5 years of experience in marketing, preferably in a nonprofit or cultural institution
- Strong people and project management skills and attention to detail
- Well-developed and proven written and verbal communication skills
- Excellent public speaking ability and good speech writing skills
- Proficiency in digital marketing tools and platforms
- Ability to work independently and as part of a team in a fast-paced environment
- Ability to effectively multitask and coordinate a high level of activity under a variety of conditions and constraints and completion within deadlines
- Passion for the arts, culture, and education
- Flexibility and adaptability to changing priorities and deadlines
- Ability to remain calm, collected and professional in a crisis
- Excellent diplomacy and ability to establish and maintain effective working relationships (internal/external) High level initiative with the ability to self-motivate

This is a unique opportunity to join a dynamic and mission-driven. We’re looking for a **Marketing Manager** to take our brand to the next level. Our team is all about collaboration, creativity, and making a real impact. Whether it’s shaping brand identity, crafting compelling campaigns, or diving into digital trends, we’re on the lookout for someone ready to make waves.

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