Senior Manager, Client Marketing

7 months ago

Johannesburg, South Africa Visa Full time

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:
Reporting to the Senior Director, Marketing Services SSA, the role will be responsible for leading the selected Client Marketing programs for Visa in South Africa.
- This is a pivotal role ensuring effectiveness of marketing strategy through Client partnerships spanning traditional & nontraditional players, issuers, merchants, fintechs with the goal of achieving Visa’s business and brand objectives in this critical geographical cluster.
- The role purpose is to strategize and partner with the Clients and Account teams to identify opportunities to drive Account Plans that lead to successful commercial outcomes for clients. This will be done through leveraging Visa marketing & communications brand, assets, and capabilities, to develop co-marketing programs which deliver measurable and mutually beneficial business outcomes. This role will focus primarily on Strategic South Africa clients and some Pan Africa clients.

**Strategic planning for the development of annual as well as multi-year plans for select clients in South Africa**
- Confidently lead and facilitate marketing related conversations with clients to surface potential opportunities, scope projects, and pitch proposals
- Strategize and partner with clients to develop, lead and execute multiyear end-to end lifecycle marketing - identify, scope, business case development, price, pitch, proposal, delivery and implementation (including delivery through 3rd party agencies creative and media agencies) and use of Visa’s marketing assets and capabilities to drive positive business outcomes for the client/s and Visa.
- Develop strong working relationships with key internal stakeholders and clients, ensuring a thorough understanding of their business.
- Coordinate and manage the Client Marketing budgets to ensure alignment to forecasts.
- Contribute to the identification of new market opportunities that will increase services to clients, merchants and cardholders and increase the value of the Visa brand.
- Adapt and develop global and regional Marketing initiatives to address local market opportunities or needs, ensure relevance and effectiveness within South Africa.
- Support the activation of global sponsorship and product platform initiatives across South Africa
- Working with the measurement team, deliver return on investment for all marketing spends.

**Establish, develop, and maintain strong, collaborative working relationships across the spectrum of internal and external stakeholders.**
- Lead/build/engage relationship with key internal stakeholders for client marketing initiatives.
- Influence and gain the support of client banks to participate in Visa marketing activities, negotiating the financial terms of their participation.
- Work in partnership with key stakeholders including Account Executives, Business Development, Visa Consulting & Analytics and Product and regional colleagues.
- Manage the budget plan processes for Client Marketing, liaising with Finance partners to ascertain spend against forecasts. Provide timely updates and status on marketing budget position on monthly basis.
- Share best practice and successful programs within the Visa Marketing community.
- Meet client NPS targets and other KPIs.

**Key Competencies**:

- Strategic, innovative, and creative thinker with commercial acumen also capable of strong execution.
- Superior negotiation skills leading to timely and acceptable resolutions, sales skills.
- Client relationship and management skills
- Solid interpersonal skills and collaborating with cross functional teams.
- Exceptional verbal and written communication skills - Development and preparation of executive level briefs
- Strong self-management skills including demonstrable drive and energy.
- Able to work with little management oversight.
- Excellent performance in marketing planning and execution (at least 5 years’ experience at Marketing Management level)
- Marketing Commercial acumen, Marketing data familiarity and Influencing skills are critical.
- Should understand key P&L drivers and leveraging the relevant aspects to build effective b

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