Client Marketing Manager

6 days ago

Johannesburg, South Africa Visa Full time

Company Description
Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.
**Join Visa: A Network Working for Everyone.**

Job Description**
Purpose**
- Under the guidance of the Head of Marketing for South Africa, manage clients dollars (Cash and VIK), directly impacting Visa net revenue and influencing the volume of business with a client with sharp focus on driving NR and Margins
- This role is also accountable for the execution of the Visa marketing strategy for South Africa. This regional plan will include all business priorities, including VIK delivery, X-Border, E-Comm, SMB, New Payment Flows and Digital solutions and merchant partnerships
- Working with Research and Insights team, identify opportunities in the market through tracking of key payment trends, cardholder behavior, etc. and evaluate them to create strategic recommendations for future business propositions.
- Collaborate with merchants and clients in the region in the creation of usage campaigns, provide opportunities for bank leveraging off Visa campaigns and work with both internal and external stakeholders to develop joint marketing campaigns.
**Principal Responsibilities, Key Results Area -**

**Client Marketing Management - 80% of the Role**
- Develop and provide realisation of co-marketing strategies and plans with the strategic clients of Visa in South Africa
- Articulate a Client Engagement strategy and approach for clients ensuring relevant engagement frameworks for various tiers of clients.
- Drive diversification of Marketing services to clients focusing on those that add value to clients and deliver higher margins for Visa.
- Ensure efficiencies in delivery of client marketing initiatives across South Africa.
- Develop and implement annual co-marketing strategies with key clients in South Africa ensuring clear revenue realisation.
- Continually monitor existing and potential competitors marketing activities to identify new opportunities or highlight potential causes for business concern. Propose opportunities where Visa’s and the client’s differentiated proposition can be used to counter these competitors’ threats.
- Work closely with Visa Consulting & Analytics to identify opportunities to grow revenues within client portfolios and deliver executions to capitalize on these opportunities
- Earn marketing thought leadership with clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
- Develop and foster strong relationships with clients and contribute positively to the Net Promoter Score from clients.
- Provide support of all marketing activities and product development with appropriate market analysis and consumer research available.
- Develop media and digital benchmarks and KPIs for marketing activities within the scope of responsibilities to improve effectiveness (together with media agency)
- Provide quantitative post-campaign and regular performance analysis in due time and incorporate learnings into future projects.

**Country Marketing Execution
- 20% of the role**
- Working closely with the Head of Marketing - provide Marketing support activity to deliver regional goals.
- Contribute to the identification of new market opportunities that will increase services to clients, merchants and cardholders and increase the value of the Visa brand.
- Effectively manage all stakeholders responsible for the successful implementation of activities including agencies, suppliers, merchants, and others as appropriate. Ensure key stakeholders are fully informed of all Marketing activities.
- Drive commercialization and activation of global sponsorship and partnerships, local sponsorships, and product platform initiatives in the region through clients as well as Visa-Led initiatives
- Working with the measurement team, deliver return on investment for all client and Visa marketing spends.
- Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully and on time in accordance with Visa policies and requirements.
**Strategic Nature, Mgmt Accountability, & Scope**

This is a critical role for protecting and developing Visa business with clients.

This

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