Product Marketing Specialist

7 months ago

Midrand, South Africa Unique Personnel Full time

**Job Number**
- 70571

**Job Type**
- Permanent

**Job Title**
- Product Marketing Specialist

**Computer Skills**
- MS Word

**Industry**
- Consumer Electronics

**City**
- Midrand

**Province**
- Gauteng

**Purpose**
- Responsible for the Marketing of the Home Appliance business units and all aspects of Marketing - ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals

**Key responsibilities for this position include, but are not limited to**:
***
**Campaign Management**
- Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc.
- **BTL**: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
- Project Manage product launches in line with New Product Introductions.
- Brief and manage Media agencies to develop optimal media strategies for NPI.
- Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
- Manage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness.
- Post campaign analysis to ensure maximum ROI.

**Digital Marketing**
- Develop and manage all Digital Marketing activity together with the agency for the ID/IT and AE business units.
- Brief Digital Marketing Manager and Digital agency on digital requirements as per NPI strategies, outlining objectives and targets.
- Brief digital marketing manager, digital agency and PR agency on SNS requirements per NPI and/or on an on-going basis.

**Budget Management**
- Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.
- Overseeing total budget spend for the ID/IT and AE Business unit.
- Processing payments to agencies/ vendors for Marketing initiatives
- Following global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.
- Develop overall yearly marketing plan and budget

**Product Marketing**
- Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.

**Events and Activation Management (Assist)**
- In conjunction with events manager, manage consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies, to ensure all elements of the show.

**Reporting**
- Provide reports and analysis as required
- To prepare presentations, proposals, plans, contact reports as necessary.

**Required Competencies**
- Highly motivated with an outgoing personality with a focus on partner relationship building
- Honesty, integrity and ethical conduct at all times
- Ability to manage multiple accounts and partners
- Communicate effectively, both orally and in writing
- Able to meet all deadlines and targets for the department
- Negotiation and administrative skills
- Solid interpersonal and communication skills
- Project management skills.
- Strong presentation and writing skills.
- Results oriented and self-motivated.
- Strategic thinker and creative marketer
- Attention to detail
- Ability to work well under pressure and within tight deadlines.
- Willingness and ability to travel nationally and internationally when required
- Ability to multi-task on a number of various tasks at hand.

**Travel Requirements**
- Minimal travel
- Travel for business meetings within the Gauteng and SA provinces.
- May have to attend Ad hoc regional and Global conferences, however this varies per year.
- Travel request mainly to Seoul-Korea and Dubai.**Inherent Requirements**
- B Com Marketing/Diploma in Sales & Marketing
- 3 - 5 years related experience
- Experience working in a fast paced environment
- Good knowledge of marketing, sales and general warehouse procedures
- Proven track record in customer relations
- MS Office at an advanced level.
- Ability to use database for recording and reporting
- Possession of a reliable vehicle and a valid driver’s licence

**What Qualification**
- Sales & Marketing

**Minimum Qualification**
- Bachelors

**Status**
- Pending / Unavailable

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