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Product Marketing Specialist

3 months ago

Midrand, South Africa Execustaff Full time
Responsible for the Marketing of the business units and
all aspects of Marketing – ATL, BTL, TTL, working in conjunction with supporting department in
order to reach marketing objectives and goals.

Required Experience
· B Com Marketing/Diploma in Sales & Marketing
· 3 – 5 years related experience
· Experience working in a fast-paced environment
· Good knowledge of marketing, sales and general warehouse procedures
· Proven track record in customer relations
· MS Office at an advanced level.
· Ability to use database for recording and reporting
· Possession of a reliable vehicle and a valid driver’s license.

Campaign Management
· Development and Implementation of New Product Introductions via strategic ATL and BTL
initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions,
point of sale etc.
· BTL: Activities include compiling briefs, working with creative agencies as and when required,
project managing the creative, layout and content of the below-the-line material, as well as liaising
with the relevant people for approvals.
· Project Manage product launches in line with New Product Introductions.
· Brief and manage Media agencies to develop optimal media strategies for NPI.
· Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
· Manage PR + Digital agencies and develop key initiatives that will ensure maximum exposure is
achieved with PR and Digital activities to enhance brand and product awareness.
· Post campaign analysis and reporting to ensure maximum ROI.
 
 Digital Marketing
· Develop and manage all Digital Marketing activity together with the agency for the business units.
· Provide Digital Marketing specialist with all relevant digital assets to ensure the company website
is updated as per Product and NPI strategy.
· Brief Digital Marketing specialist and Digital agency on digital requirements as per Product and NPI
strategies, outlining objectives and targets.
· Brief digital Marketing specialist, digital agency and PR agency on SNS requirements per Product,
NPI and/or on an on-going basis.
 
 Budget Management
· Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.
· Overseeing total budget spend for the Business unit.
· Processing payments to agencies/ vendors for Marketing initiatives
· Following global procurement process to ensure maximum value received from initiatives and cost
saving KPI’s met.
· Develop overall yearly marketing plan and budget.
 
Product Marketing
· Collating and distributing product information and marketing campaign information to the sales
team, to be filtered to the relevant accounts.
 
Events and Activation Management
· Managing NPI, Consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies.
· Ensure all elements of the show ie concept, idea generation, concept and collateral sign off, budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.

Reporting
· Provide reports and analysis as required
· To prepare presentations, proposals, plans, contact reports as necessary.

Extensive High Level Strategic / Operational Interaction with (Internal): Product Management, Corporate Marketing; GTM, Export Sales, Sales/ KAM Team, Service, Finance, Procurement; Logistics.
 
External Interaction with: Media Agency, Creative Agency, PR Agency, BTL agency, Trade customers, Journalists, Production Agencies.
 
Nature and Purpose of the Interaction:
- Product management: Marketing strategy and implementation, product specs, images.
- Corporate Marketing: BU Marketing strategy alignment with Corporate Marketing strategy.
- GTM: Execution of GTM Strategies within the Marketing strategy ie POP Placement
- Export Sales: Marketing collateral, product images & specs.
- SALES/ KAM Team: share marketing strategy, product images & specs
- Finance: Budget management, invoice payments to vendors.
- Procurement: vendor applications, purchase evaluation forms
- Media/ Creative/ PR/ BTL Agency: Briefs related to Marketing strategies, management of media/ creative/ PR assets as per Marketing campaigns.
- Trade customers: images, specs, broadsheet approvals.
- Journalists: queries related to product specs, images, PR activations via PR Agency.

Required Competencies
· Highly motivated with an outgoing personality with a focus on partner relationship building
· Honesty, integrity and ethical conduct at all times
· Ability to manage multiple accounts and partners
· Communicate effectively, both orally and in writing
· Able to meet all deadlines and targets for the department
· Negotiation and administrative skills
· Solid interpersonal and communication skills
· Project management skills
· Strong presentation and writing skills
· Results oriented and self-motivated
· Strategic thinker and creative marketer
· Attention to detail 
. Ability to work well under pressure and within tight deadlines.
· Willingness and ability to travel nationally and internationally when required
· Ability to multi-task on a number of various tasks at hand.

. Experience working within a diverse culture and ensuring harmonious working relationship between employees is vital.
· Interface with cross functional work teams such as dealers, customer support/services/sales/marketing/ finance etc.

. Minimal travel
· Travel for business meetings within the Gauteng and SA provinces.
· May have to attend Adhoc regional and Global conferences, however this varies per year.
· Other Travel requests.