Marketing Specialist

6 months ago

Midrand, South Africa DBSA Full time

The purpose of the job is to implement and review the marketing strategies and plans to promote the DBSA brand and showcase the development
impact both internally and externally utilising various marketing interventions through multiple fit-for-purpose platforms.

**Key Responsibilities**:

- **Marketing Plans and Initiatives**
- Contribute towards the development and implement the marketing strategy, plans, policies and frameworks.
- Conduct research, evaluate the Banks portfolio of clients and analyse internal/external data to determine customer segmentation and determine customer profiles to enable the execution of marketing programs for target segments.
- Identify key platforms and communication channels (social media, digital marketing platforms) for marketing initiatives to promote the Bank and its strategic intent.
- Provide marketing and communication expertise that positions the Bank as a leading change agent for socio-economic development in Southern Africa by proactively developing and implementing effective plans for internal and external stakeholders.
- Plan, design and execute marketing campaigns and initiatives to promote the Bank, create awareness, showcase the service offering and development impact across Southern Africa.
- Communicate high level outcomes from marketing initiatives by preparing summary reports and debriefs for management.
- Facilitate the design and branding for the annual report, annual financial statements, and other key documents of the Bank in conjunction with various divisions.
- Provide brand and marketing guidance to management and divisions for internal and external initiatives and build synergies and cooperation across the divisions.
- Identify and deliver on key strategic events, presentations and corporate activities.
- Incorporate public relations activities in promoting the Banks strategic intent, image and reputation.
- Work together with the events team to ensure conferences, strategic sessions, exhibitions, advertisements are aligned to the DBSA brand and image.
- Manage the selection and procurement of promotional items and corporate gifts to enhance brand awareness and strengthen relations.
- Monitor the marketing budget and ensure that all planned marketing activities are within the approved budget.
- **Stakeholder Engagements**
- Provide a comprehensive brief to service providers on various marketing initiatives and manage the execution of the brief.
- Establish and manage relationships with marketing and advertising agencies and various companies with marketing platforms.
- Onboard service providers on the DBSA brand, mission, vision and strategic intent as a leading change agent for socio-economic development in Southern Africa.
- Build and maintain strong relationships with all stakeholders, both internally and externally to enhance business consultation and buy in on marketing campaigns.

**Key measurements of outputs**
- Deliver a consistent brand across the Bank.
- Drive understanding of DBSA brand internally.
- Successful implementation of the marketing plans and initiatives.

**Expertise & Technical Competencies**:
**Minimum Requirements**
- Relevant Bachelor’s degree in Communications, Marketing, or related field.
- A minimum of 5 years’ experience in marketing strategy development, communications and digital marketing experience at a specialist level.
- A minimum of 5 years’ experience of working with agencies and vendors.
- A minimum of 5 years’ experience in planning and activating traditional, digital and social media campaigns, content development, planning and account management.
- Experience in commercial or marketing/advertising/digital agency environment.
- Proven track record of successfully leading and implementing digital marketing, social media and marketing plans and campaigns at a specialist level.
- Proven track record of writing and editing skills on both print and digital platforms.
- Demonstrated experience in writing compelling and thought-provoking content that builds organisational brand/s.
- Demonstrated ability in executing marketing initiatives and events.
- Strong proficiency in Microsoft Office Suite (Word, Excel; PowerPoint).

**Desirable Requirements**
- A post-graduate qualification in Marketing, Communications or Commerce.
- A qualification in digital marketing.
- Experience working for digital marketing agency, consulting, professional or financial services or development finance institution.

**TECHNICAL**

**a) Communication (Written and Verbal)**
- Is relied on by others to help them write complex technical and non-technical documents and briefs.
- Can determine which aspects of this knowledge area need to be transferred to others in order to achieve organisational goals.
- Coaches’ others and transfers communication skills and knowledge to others.
- Able to communicate complex problems or concepts, by making them simple and understandable for others.
- Adapts language to the level of the audience in

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