Paid Media Specialist

4 weeks ago

Johannesburg, South Africa Moed Media Group Full time

We are MOED Digital, a lead generation agency specialising in debt review leads with ambitions to expand into various financial services industries. We focus heavily on TikTok ads but also leverage other platforms to drive high-quality leads for our clients.
We’re looking for an experienced paid media specialist with a strong background in lead generation to join our team. This person will play a critical role in creating, managing, and optimising paid media campaigns across multiple platforms, ensuring that clients consistently receive a high volume of quality leads within their budget constraints.
**Key responsibilities**:
**Campaign creation and management**: Develop, launch, and manage lead generation campaigns across platforms including TikTok, Meta (Facebook and Instagram), LinkedIn, and Google Ads.
**Ad strategy**: Design and implement ad strategies tailored to client needs, focusing on maximising lead quality and minimising cost per lead (CPL).
**Collaboration with creative team**: Work closely with the creative team to guide the production of engaging and effective ad content, ensuring visuals and messaging align with the lead generation strategy.
**Performance monitoring and optimisation**: Continuously monitor campaign performance and make data-driven optimisations to maintain or improve CPL and lead conversion rates.
**Reporting and analysis**: Generate reports on campaign performance and present insights and recommendations to clients and internal stakeholders.
**Lead quality management**: Ensure that the generated leads are of high quality and possess strong potential for conversion based on client feedback and data analysis.
**Platform specialisation**: Maintain a strong understanding of TikTok Ads, as well as other platforms like Meta, LinkedIn, and Google, with a particular focus on lead generation strategies.
**Budget management**: Oversee client ad budgets, ensuring efficient spending while maintaining or improving performance metrics.
**Financial services experience (advantageous)**: Experience in managing lead generation campaigns for clients within the financial services sector, particularly debt review, is a significant advantage.
**Work model**:
**Hybrid work model**: Three days in the office, two days remote.
Office located in Johannesburg.

**Requirements**:
Proven experience in managing paid media campaigns for lead generation, particularly on TikTok, Meta, LinkedIn, and Google Ads.
Strong knowledge and experience with TikTok Ads, including advanced targeting, bidding strategies, and optimisation.
Demonstrated ability to decrease CPL while improving lead quality and conversion rates.
Analytical mindset with experience in tracking and reporting on campaign performance.
Ability to work closely with creative teams to ensure effective and compelling ad content.
Experience with financial services or debt review lead generation is a plus.
Strong organisational skills and attention to detail.
Ability to work independently and manage multiple campaigns simultaneously.
Excellent communication skills, both written and verbal.
Ability to thrive in a fast-paced, dynamic work environment.
Why join us?
Be part of a fast-growing lead generation agency specialising in the evolving landscape of digital marketing.
Work with a collaborative and innovative team dedicated to delivering results for our clients.
Opportunity to work with cutting-edge platforms like TikTok in a performance-driven environment.
Growth potential as MOED Digital expands into new financial services verticals.
**How to apply**: If you are a results-driven media specialist with a passion for lead generation and expertise in TikTok and other platforms, we’d love to hear from you Please send your CV, along with a cover letter detailing your experience and why you’d be a great fit for this role.

  • Paid Media Specialist

    3 weeks ago

    Johannesburg, South Africa Initiate international Full time

    A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a **Paid Media Specialist** to join their team in **Johannesburg**. If you have advanced experience in analytics and are a specialist in ads platforms, this **job **could be perfect for you! Your key **job** responsibilities as the...

  • Paid Media Specialist

    2 weeks ago

    Johannesburg, South Africa Initiate international Full time

    A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a **Paid Media Specialist** to join their team in **Johannesburg**. If you have advanced experience in analytics and are a specialist in ads platforms, this **job **could be perfect for you! Your key **job** responsibilities as the...

  • Social Ads and Media Specialist

    4 weeks ago

    Johannesburg, South Africa Vetro Media Full time

    Vetro Media, a results-based Marketing agency based in Johannesburg is looking for a mid-senior social ads and media specialist. In this role you will be responsible for managing all our clients paid media, content and channels and reporting on these with data-driven insights. A s a successful Paid Media specialist in social you will effectively manage...

  • Paid Media Specialist

    1 week ago

    Johannesburg, South Africa Treetop Recruitment Full time

    A well-established digital marketing company is looking for a Paid Media Specialist to join them. The Paid Media Specialist will be responsible for the strategy, implementation and efficient day-to-day management of assigned client accounts, while working collaboratively across design, development and account management teams to maximise a client’s return...

  • Paid Media Specialist

    2 weeks ago

    Johannesburg, South Africa Jenni Strous & Associates Full time

    Manage and optimise the clients’ paid media campaigns across various platforms. Responsible for strategising, executing, and analysing campaigns using platforms like Google Ads, Facebook Ads Manager, and programmatic advertising platforms. Plan, implement, and manage paid media campaigns across various platforms (including Google Ads, Facebook Ads,...

  • Paid Social Media Specialist

    7 days ago

    Johannesburg, South Africa Recruitment Dynamix (Pty) Ltd Full time

    Our client, a leading Digital Agency is looking for a skilled Paid Social Media specialist with proven success rates, relevant experience and qualifications. A critical thinker and a real team player. You will be responsible for running and management of paid digital activities on a fun, interesting and dynamic range of client accounts Key Competencies -...

  • Paid Media Campaign Specialist

    4 days ago

    Johannesburg, Gauteng, South Africa Kontak Recruitment Full time

    About the JobWe are seeking a highly skilled Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for managing, optimizing, and strategizing digital advertising campaigns across Google Ads and Facebook Ads.Responsibilities:Paid Advertising Campaign ManagementClient Communication & Account ManagementLead Generation &...

  • Paid Media Specialist

    4 weeks ago

    Johannesburg, South Africa Azure Flask Full time

    We are looking for a Paid Media Specialist to manage Google Ads and Facebook Ads PPC campaigns. **Responsibilities Include**: - Develop exciting and attractive landing pages as required using company templates and tools - Analyze clients campaigns - Manage monthly spend - Conduct keyword research, create ad copy and develop reports - Create and manage paid...

  • Paid Media Specialist

    1 week ago

    Johannesburg, South Africa Platinum Engineering Recruitment Specialists Full time

    **Main Purpose of the Role**: - The Paid Media Specialist will be responsible for day-to-day management of multiple digital marketing campaigns. - This position will work with the marketing division and commercial divisions to execute paid search, display, and social advertising strategies across multiple brands. - This includes keyword research and...

  • Paid Media Manager

    2 weeks ago

    Johannesburg, South Africa Ad Talent Africa Full time

    **WHO ARE WE**: An established pharmaceutical business **WHO ARE WE LOOKING FOR**:A Paid Media Manager **WHAT WILL YOU DO**:You will be responsible for the overall management of the paid digital activities which include social and paid search (including GDN & YouTube) and be required to create the paid media strategy, implement and optimise the campaigns...

  • Paid Media Manager

    2 weeks ago

    Johannesburg, South Africa Specd Full time

    **Key Performance** - Develop, plan and implement our paid social and PPC strategies - Build and implement campaigns across paid digital channels. - Optimise paid efforts in order to increase performance and decrease cost. - Identify and implement paid media KPIs - Prepare and present reports regularly - Manage and build our audience strategy across...

  • Paid Media Specialist

    2 weeks ago

    Johannesburg, South Africa Initiate international Full time

    A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a **Paid Media Specialist** to join their team in **Johannesburg**. If you have advanced experience in analytics and are a specialist in ads platforms, this **job **could be perfect for you! Your key **job** responsibilities as the...

  • Paid Social Media Specialist

    2 days ago

    Johannesburg, Gauteng, South Africa Helen Wilson Recruitment Full time

    About the RoleHelen Wilson Recruitment is seeking a talented Paid Social Media Specialist to join our team. As a key contributor to our marketing department, you will be responsible for developing and executing PAID digital marketing campaigns that drive engagement and conversion.The ideal candidate will have a deep understanding of the African market and a...

  • Paid Media Specialist

    2 weeks ago

    Johannesburg, South Africa Wetpaint - The Little BIG Agency! Full time

    We are looking for an experienced paid media specialist to assist in the execution of digital campaigns and other paid media activities for our clients. You will be responsible for managing PPC activities such as: keyword research, best practices, Google Ads account setup and/or optimisation, writing creative/conversion-oriented ad copy and daily keyword/bid...

  • Senior Paid Media Specialist

    3 weeks ago

    Johannesburg, South Africa Cardilogix Full time

    We are hiring a **Senior Paid Media Specialist **for a leading ad agency. This is a full-time position. On-site, office based. Daily commute is required. **Duties and Responsibilities**: - Help to lead in the agency’s approach to digital media attribution, cross channel performance and interpreting data from all paid channels. - Provide support for...

  • Digital Marketing Specialist

    2 weeks ago

    Johannesburg, South Africa Specd Full time

    **Job Title**:Digital Marketing Specialist - Paid Media **Employment Type**:Permanent **JOB SCOPE & RESPONSIBILITIES** - Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms. - Understand and interpret the results...

  • Remote Paid Media Expert

    4 days ago

    Johannesburg, Gauteng, South Africa Kontak Recruitment Full time

    Kontak Recruitment is a leading provider of marketing services for clients in the demolition, land clearing, and related industries.We are seeking an experienced Paid Media Specialist to join our team as a Remote Paid Media Expert.This role involves managing and executing paid media campaigns across multiple platforms, including Google Ads and Facebook...

  • Head of Paid Media

    2 weeks ago

    Johannesburg, South Africa Cardilogix Full time

    Are you ready to take the step into leadership and grow and develop a Paid Media department underneath you? As the agency’s **Head of Paid Media**, you will have the opportunity to take the lead on paid campaigns across the spectrum of paid advertising: From PPC and Programmatic, to OOH and Print. Additionally, your role will include: **Duties &...

  • Paid Media Specialist

    1 week ago

    Johannesburg, South Africa Ignite Visibility LLC Full time

    The Paid Media Specialist will be responsible for owning client channel optimization, monitoring performance, as well as supporting client reporting and communication. This is a full-time remote position with the ability to work in US time zones such as Eastern Standard Time, Central Standard Time, or Pacific Standard Time. Position Responsibilities - Paid...

  • Google Paid Media Specialist

    2 weeks ago

    Johannesburg, South Africa Wetpaint Advertising Full time

    We are looking for an experienced Google paid media specialist to assist in the execution of digital campaigns and other paid media activities for our clients. You will be responsible for managing PPC activities such as: keyword research, best practices, Google Ads account setup and/or optimisation, writing creative/conversion-oriented ad copy and daily...