Paid Media Specialist

7 months ago


Johannesburg, South Africa Jenni Strous & Associates Full time

Manage and optimise the clients’ paid media campaigns across various platforms.

Responsible for strategising, executing, and analysing campaigns using platforms like Google Ads, Facebook Ads Manager, and programmatic advertising platforms.

Plan, implement, and manage paid media campaigns across various platforms (including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and programmatic display ads). Lots of Google ads not just meta ads

Monitor budget and adjust bids on different ad platforms to optimize ROI.

Track KPIs using Google Analytics and other analytics tools to assess performance and identify issues.

Produce detailed reports using Google Sheets/Excel and provide actionable insights.

Stay current with the latest paid media trends and technologies.

Qualifications:

- Proven experience as a Paid Media Specialist or similar role.
- Strong knowledge of Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads, and programmatic advertising platforms.
- Proficiency in Google Analytics, Tag Manager and remarketing tags.
- Solid understanding of digital marketing and audience segmentation.
- Excellent communication and analytical skills

**Job Types**: Full-time, Permanent

**Salary**: R25,000.00 - R28,000.00 per month

Ability to Commute:

- Johannesburg, Gauteng (preferred)

Ability to Relocate:

- Johannesburg, Gauteng: Relocate before starting work (preferred)


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