Paid Social Media Specialist
4 days ago
About the Role
Helen Wilson Recruitment is seeking a talented Paid Social Media Specialist to join our team. As a key contributor to our marketing department, you will be responsible for developing and executing PAID digital marketing campaigns that drive engagement and conversion.
The ideal candidate will have a deep understanding of the African market and a proven track record of delivering successful social media campaigns.
You will work closely with our clients to understand their marketing goals and develop tailored strategies that meet their needs and exceed their expectations.
This is an excellent opportunity to leverage your expertise in digital marketing and campaign management to drive business growth and success.
- Key Responsibilities:
- Develop and execute comprehensive social media marketing plans to achieve business objectives
- Manage and optimize PAID social media campaigns across Facebook, Instagram, Twitter, and LinkedIn
- Analyze campaign performance using data and insights to inform future strategy
- Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts
- Maintain up-to-date knowledge of industry trends, best practices, and new technologies
Requirements:
To be successful in this role, you will need:
- Bachelor's degree/diploma in Marketing, Advertising, or a related field
- 4+ years of experience in Paid Digital Media/Social Media/Campaign management working for Professional Services
- Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels
- Excellent knowledge of social media marketing tools and techniques, including content calendars, social media scheduling tools, and analytics software
- Strong understanding of marketing principles, campaign development, and digital marketing
- Proficiency in Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads
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