Social Ads and Media Specialist

4 weeks ago


Johannesburg, South Africa Vetro Media Full time

Vetro Media, a results-based Marketing agency based in Johannesburg is looking for a mid-senior social ads and media specialist.
In this role you will be responsible for managing all our clients paid media, content and channels and reporting on these with data-driven insights. A s a successful Paid Media specialist in social you will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the PPC, SEO, Content, and account management teams in order to maximise a client's ROI.
Key accountabilities

**Digital**:
Be a strategic partner for our clients
Initial campaign set up including keyword research, ad copy, and conversion tagging and tracking
Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid media campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns in order to create better campaigns and leads across all paid media campaigns on social
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
Consult on landing page best practices and copy adjustments needed to improve post-click engagement and conversion
Perform ongoing and continuous lead checks and optimisation
Research and analyse competitor advertising
Assist in building systems and protocols internally requirements

**Requirements**:
Three+ years’ experience with Facebook Ads, Facebook. Business manager and Meta
Multi-location marketing experience is preferred
Strong acumen with lead generation
Experience with B2B and B2C lead generation
Knowledge of Google Ads, Paid Search Ad Optimisation and Google Tag Manager
Well-versed in performance marketing, conversion, and online customer acquisition
Basic understanding of landing page development and how it is used in the paid media landscape
Up-to-date with the latest trends and best practices in paid media
In-depth experience with bid management tools
Knowledge of website analytics and tools
Strong analytical skills and experience generating reports and data driven insights
Advanced Excel skills
Familiarity with A/B and multivariate experiments
Strong presentation skills - Ability to communicate complex data in a simple manner
Strong project management skills
Exceptional time management skills
High attention to detail and accuracy

**Qualifications and competencies**:
Bachelor’s degree or related studies, high competency in mathematics, data and excel is necessary



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