Digital Marketing Specialist

7 months ago


Johannesburg, South Africa Specd Full time

**Job Title**:Digital Marketing Specialist - Paid Media

**Employment Type**:Permanent

**JOB SCOPE & RESPONSIBILITIES**
- Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms.
- Understand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting, in order to draw meaningful conclusions from data reports and translate them into a recommendation for future campaigns.
- Identify target audiences and analyse their characteristics, behaviour, and media habits.
- Develops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Make recommendations to various stakeholders of new initiatives and opportunities.
- Communicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilized.
- Builds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation, planning and implementation for paid campaigns.
- Monitors paid media channels to ensure that the delivery and objectives are rolled out as per plan.
- Track and quality assure proofs on paid media interactions, creative products and delivery to ensure cost effective and impactful solutions.
- Monitor consistent and accurate messaging across channels.
- Analyse and report on the effectiveness of paid media campaigns, facilitating any amendments where required.
- Write communications briefs, ensuring that creative and media are effectively integrated.
- Facilitate project meetings for the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.
- Manage key stake-holder expectations, escalating risks before they become problems.
- Report on completed projects, costings, and progress against deadlines.
- Perform data analysis of paid activity on a monthly basis.
- Regular reviews of performance within Google analytics.
- Monitor and evaluate campaign performance in order to optimise future campaigns.
- Work with marketing teams to drive content creation for paid media channels.

**Key Stakeholders**:

- ** Internal**: Marketing Team, Creative Team.
- ** External**: Paid partners (e.g., Google, Facebook, sports radar etc.), agencies and freelancers for production.

**QUALIFICATION AND EXPERIENCE**

**Qualification**:

- 3 Year Bachelors Degree / NQF Level 7 in marketing, communication, or journalism
- GAIQ certification (Google Analytics Certification) is an advantage.

**Experience**:

- 5 years successful experience in paid digital media planning and campaign management.
- Experience demonstrating creativity from an ideas perspective, an eye for design and an understanding of the power of storytelling to better understand, engage with and motivate consumers.

**Work conditions and special requirements**
- Travel to all units required on a regular basis.
- May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).

**COMPETENCIES**

**Technical proficiency**:

- Knowledge of the business products and the sports betting context (advantageous)
- Strong verbal and written communication skills
- Proficiency in the use of Google Analytics and Google AdWords and Facebook
- Experience with other paid platforms e.g., Programmatic, Native, and other paid social e.g., Twitter, Reddit, TikTok etc (advantageous)
- Digital Marketing
- Project management
- Media planning & buying (advantageous)
- Social Media Platforms (including how to use these to effectively support paid media)
- Copywriting and editing
- Social; Google & Revenue Reporting skills
- Business & Financial Acumen
- Knowledge of GTM, pixel set ups etc (advantageous)

**Know-how**:

- Knowledge and expertise in paid media digital marketing practices and technology concepts and principles.
- Short term planning (within 12 months) involves conducting the planning of activities to meet and optimise new business targets and growth.
- Organise, plan, and prioritise tasks for self to ensure that work gets done profitably and efficiently.
- Represent the company to internal and external stakeholders, interacting with stakeholders - influencing, motivating, and encouraging specific behaviour.

**Problem-solving**:

- Applies judgement and adapts solutions through analytical, interpretative, evaluative and innovative thinking.
- Monitor changes in the digital environment and is quick to act upon potential opportunities, risks, and challenges.
- Consider all the facts, options, and possible objectives prior to making decisions.
- Analyse and diagnose channel performance issues in order to maximise or leverage the strengths of the team in a competitive environment.
- Deal with diverse problems in own area, using judgment and di



  • Johannesburg, South Africa Blink Digital Technologies (Pty) Ltd. Full time

    We are excited to offer an opportunity for a Digital Marketing Specialist with a unique blend of talents in graphic design and marketing. This role is essential for a creative individual who thrives in a fast-paced, agency environment and is eager to contribute to the growth of our small team. Creativity, combined with a solid background in both design and...


  • Johannesburg, Gauteng, South Africa IIE Rosebank College Full time

    IIE Rosebank College is seeking a skilled Digital Marketing Specialist to join our team.Job OverviewThe ideal candidate will have a Bachelor's Degree in Marketing or a related field and at least 2 years of experience in digital marketing, including social media management and advertising.A Postgraduate Degree is advantageous, as well as experience with...


  • Johannesburg, South Africa ADvTECH Support Office Full time

    **Overall Purpose of the Job**: The Brand Digital Marketing Specialist role has been created to increase skillset and capacity in the Digital Marketing space within the brands and brand-groupings. The Digital Marketing Specialist’s role is to design, create, and deliver on Digital Marketing activities to support expansion and growth of the brands and...


  • Johannesburg, South Africa Kontak Recruitment SA Full time

    Rosebank, Johannesburg, Gauteng - Marketing/Public Relations **Digital Marketing Specialist (JB4036)** **Rosebank, Johannesburg** **R45 000 - R60 000 CTC per month** **Permanent** - Are you an experienced Digital Marketing Specialist with a passion for e-commerce sales and a particular interest in the dynamic world of online grocery shopping?_ - The company...


  • Johannesburg, South Africa MB Digital Full time

    **MARKETING INTERN JOB SUMMARY** We are looking for an energetic and self-motivated marketing intern to join our growing marketing department. If you’re an ambitious individual who wants to build a career in social media and content marketing, then we want to work with you. Your work will include preparing promotional presentations, monitoring social...


  • Johannesburg, Gauteng, South Africa Objective Personnel Full time

    At Objective Personnel, we seek an experienced Digital Marketing Specialist to lead our online presence and drive business growth. Key responsibilities include managing our digital channels, designing company branding, and implementing marketing campaigns.Our ideal candidate has a strong background in digital marketing, with experience in managing websites,...


  • Johannesburg, Gauteng, South Africa HR Genie Full time

    **About HR Genie**We are a dynamic and innovative company seeking a talented Digital Marketing Specialist to join our team. This exciting opportunity is perfect for an individual with a passion for crafting compelling content and a strong understanding of digital marketing strategies.As a Digital Marketing Specialist, you will play a crucial role in...


  • Johannesburg, Gauteng, South Africa African Ambition Full time

    African Ambition Seeks Digital Marketing ExpertWe are seeking a highly skilled Digital Marketing Specialist to join our team at African Ambition. As a key member of our marketing department, you will play a crucial role in developing and implementing effective digital marketing strategies to expand our online presence.Key Responsibilities:Develop and...


  • Johannesburg, Gauteng, South Africa EMPIRE RECRUITMENT Full time

    **Company Overview:**We are Empire Recruitment, a leading recruitment agency dedicated to connecting talented professionals with exciting job opportunities.**Salary:** The estimated annual salary for this role is £25,000 - £35,000 depending on experience and qualifications.**Job Description:**This Digital Marketing Specialist position is ideal for...


  • Johannesburg, South Africa Jobted ZA C2 Full time

    About the role The main purpose of the Digital Marketing Specialist is to support the development and execution of digital marketing strategies across multiple channels, including website, social media, email, and paid advertising. This role focuses on implementing tactics to attract, engage, and convert target audiences, leveraging digital platforms to...


  • Johannesburg, South Africa Hisense SA Full time

    **Company Introduction** In 1996, Hisense officially entered the South African market with product lines covering televisions, refrigerators, mobile phones, washing machines, air conditioners, and other products. Its sales channels covered over 5,100 stores within South Africa and radiated to more than 10 surrounding countries in Southern Africa, such as...


  • Johannesburg, South Africa Signa Opportunity Full time

    About the roleThe main purpose of the Digital Marketing Specialist is to support the development and execution of digital marketing strategies across multiple channels, including website, social media, email, and paid advertising. This role focuses on implementing tactics to attract, engage, and convert target audiences, leveraging digital platforms to...


  • Johannesburg, Gauteng, South Africa The Recruitment Council Full time

    Job Overview:The Recruitment Council is seeking a talented Digital Marketing Specialist to join our marketing team. This role provides the opportunity to work closely with our marketing team, gaining hands-on experience while contributing to our marketing initiatives and campaigns.This position offers a competitive salary of approximately $60,000 per year,...

  • Digital Marketing

    6 months ago


    Johannesburg, South Africa Digital Marketing Solution Full time

    Get paid daily 2 hour workday Automated system Beginner friendly No Recruiting Rejection free **Job Types**: Permanent, Learnership Pay: R1 000,00 - R1 800,00 per day


  • Johannesburg, South Africa Signa Opportunity Full time

    About the role The main purpose of the Digital Marketing Specialist is to support the development and execution of digital marketing strategies across multiple channels, including website, social media, email, and paid advertising. This role focuses on implementing tactics to attract, engage, and convert target audiences, leveraging digital platforms to...

  • Digital Marketing

    6 months ago


    Johannesburg, South Africa Cardilogix Full time

    **Job Overview**: **Date Posted**: Posted 4 hours ago- **Location**: Johannesburg, Gauteng- **Job Title**: Digital Marketing / SEO Specialist- **Education Level**: Bachelors Degree- **Job Level**: Senior- **Minimum Experience**: 5- 7 Years**Digital Marketing / SEO Specialist required in Johannesburg.**: **Duties and Responsibilities**: - Plan, develop and...


  • Johannesburg, Gauteng, South Africa Oxyon Human Capital Solutions Full time

    Job Title: Digital Marketing Specialist-MidrandJob Summary: We are seeking a skilled Digital Marketing Specialist to join our team at Oxyon Human Capital Solutions. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance our brand presence and drive business growth in the...


  • Johannesburg, South Africa Jobted ZA C2 Full time

    As a Digital Marketing Specialist, you’ll play a crucial role in enhancing brand visibility, driving engagement, and optimizing digital campaigns. Your expertise in social media, design, and content creation will contribute to the success of our marketing initiatives Content Creation and Optimization: - Develop compelling and relevant content for various...


  • Johannesburg, South Africa Kerridge Commercial Systems Full time

    "At KCS we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."  The appointed Global Digital Marketing Specialist will form part of a Global Brand...


  • Johannesburg, South Africa KERRIDGE COMMERCIAL SYSTEMS CORP Full time

    "At KCS we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."_ The appointed Global Digital Marketing Specialist will form part of a Global Brand and...