Digital Marketing Manager

1 month ago

Cape Town, South Africa PPS Recruitment Full time

**Job Advert Summary**:
The position requires a strategic thinker with hands-on expertise in optimizing digital channels, analyzing performance metrics, and leveraging data insights to refine campaigns. By collaborating with cross-functional teams and staying ahead of digital trends, the Digital Marketing Manager ensures cohesive, impactful, and results-driven digital marketing efforts that align with glu’s overall business objectives.

**Minimum Requirements**:
**Education**:
Bachelor’s degree in Digital Marketing or Marketing

Post graduate qualification an advantage

**Experience**:

- Minimum of 4 years’ management experience in the Marketing Field
- Minimum of 6 years’ experience in the Digital Marketing field (managing websites, PPC, SEO, social media UI & UX and the implementation of new Technology)
- Retail Insurance experience

**Knowledge and Skills**:

- Strong understanding of current online marketing concepts, strategy, and best practice, with demonstrated success in rolling out digital marketing campaigns
- A creative eye to review and sign off digital artwork
- Exceptional project management skills
- Organized and self-motivated
- Strategic, analytical, and data-oriented

**Competencies**:

- Working with people and teams
- Persuading and Influencing
- Decisiveness
- Creative and Innovative Thinking
- Development orientation
- Effective communication
- Enabling team success
- Interpersonal effectiveness
- Planning and organising

**Duties and Responsibilities**:
**Strategic Management**:

- Develop and implement a Digital Marketing strategy aligned to the Business and Marketing Strategies
- Ownership and day-to-day management of the company website and digital marketing platforms, ensuring content is accurate, up-to-date and functionality is working as expected
- Developing and managing digital marketing campaigns for the various glu business areas
- Conceptualising and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaigns
- Utilising a range of techniques, including Search engine optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM)
- Proficient in working with digital and social media SaaS tools that including but not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing Platform
- Improving the usability, design, content and conversion of websites and other digital user journeys
- Evaluating customer research, market conditions and competitor data to inform digital marketing strategy and activities
- Align marketing campaign activities with digital marketing activities
- Detailed reporting and management information for the business
- Ensure effectgive brand omni-channel presence and customer experience
- Develop and manage the Digital Marketing Strategy for the InsureTech and Direct Sales strategy
- Effective collaboration with IT on user journeys and platform development i.e. Apps
- Work with Brand and Communications manager on the customer relationship management strategy. Plus own the management of the platform
- Introduce new digital engagement channels leveraging Bot technology and AI

**Budget and Financial Management**
- Responsibility for planning and budgetary control of all digital marketing by channel
- Contributes to the setting of budgets, minimizes expenditure and manages costs and assets effectively
- Develops, implements and monitors a cycle of medium -term cost improvements for area of accountability.
- Optimizes marketing spend across all digital channels

**Stakeholder Management**
- Review new technologies working with internal and external stakeholders, keeping the company at the forefront of developments in digital marketing
- Management of agencies
- Build relationships - Work collaboratively with others, inside and outside the organization.
- Meet commitments and build trust and develop positive working relationships internally and externally
- Collaborates with key business stakeholders
- Implement and maintain Service Level Agreements with internal and external stakeholders

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