Marketing Assistant

2 months ago


Stellenbosch, South Africa Stellenbosch Winery Full time

We are seeking a dynamic and creative Marketing Assistant to join our team and spearhead our social media presence at one of the wine industry leaders in Stellenbosch. As a key player in our marketing team, you will have the opportunity to engage with a global audience, showcase our exceptional wines, and contribute to the growth and engagement of our brand.

**Position Overview**

As a Marketing Assistant and the voice of the company, you will collaborate closely with all team members to develop and execute strategic social media campaigns that elevate our brand and engage our audience. You will leverage your creativity, industry knowledge, and digital marketing expertise to curate compelling content, cultivate our online community, and drive brand awareness and customer loyalty.

**Key Responsibilities**
- Develop and implement social media strategies aligned with overall marketing objectives, focusing on platforms such as Instagram, Facebook, Tiktok, LinkedIn, and emerging channels.
- Generate and maintain a content calendar.
- Create engaging, high-quality content including graphics, photos, videos, and written posts that showcase our wines, vineyards, winemakers, and brand story.
- Monitor social media channels, respond to comments and messages, and engage with followers in a timely and authentic manner.
- Collaborate with internal teams and external partners to plan and execute campaigns, promotions, and events.
- Analyze social media metrics and performance data to measure the effectiveness of campaigns, identify trends, and optimize strategies for maximum impact.
- Manage all websites, CRM and databases.
- Stay informed about industry trends, best practices, and platform updates, and incorporate new ideas and technologies into our social media approach.

**Qualifications**
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 1-2 years of experience in social media marketing, preferably in the wine or food and beverage industry.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in content creation tools and software such as Adobe Creative Suite, Canva, or similar.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

**Environment**
- You will report to and work closely with the Marketing Manager.
- Opportunities for professional development and growth, this is a direct path to a Brand Manager role.
- Access to exclusive wine tastings, events, and industry networking opportunities.
- We are an exciting, fast paced and dynamic company.
- High expectations to be the best in the industry locally and internationally.

This is an office based position and the role requires the person to work from Stellenbosch, Monday to Friday with some after-hours/weekend work needed on occasion.

We invite you to join our team, to apply, **please respond to this advert in order to submit your resume, cover letter, and portfolio** showcasing your social media work.

Applications will be accepted until **Monday 19th February 2024.**

**Salary**: R15 000,00 - R25 000,00 per month

Ability to Commute:

- Stellenbosch, Western Cape (required)


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