Head of Marketing

2 days ago

Cape Town, South Africa Contentive Full time

We’re looking for a strategic and creative marketeer to head up our product and event marketing team.
This is a key hire as we continue to build out and scale our customer focussed, content-led, campaigns, you’ll be managing the team responsible for end-to-end campaign planning and execution across our full event and product proposition.
You’ll have extensive experience in acquisition-focused campaign delivery with an emphasis on improving the customer experience through targeted, tailored and timely campaigns.
Working with the marketing director and broader marketing management you’ll focus on introducing more rigour to our campaign planning and delivery as we look to introduce increasingly robust and scalable activity which will delight our customers.
You’ll assume responsibility of all campaign deliverables including planning, asset creation incl. copy and creative as well as working with colleagues on data, video and paid activities in order to deliver improved engagement and return for the business.
Our culture is inclusive, modern, friendly, smart and innovative - we seek to employ bright, positive-thinking individuals with a can-do attitude.? Our people enjoy challenging themselves to be the best at what they do - if that sounds like you, you’ll fit right in
Key responsibilities Responsibility for owning, developing and scaling our campaign blueprints with focus on customer journey and scaling campaign automation Responsible for introducing a content-led approach to our marketing efforts, providing real focus to our message, what we say and how it resonates with customer need Introduce and lead a focus on multi-channel marketing campaigns, bringing experience in order to help scale our offering in this space and leading a team to do the same Work with a connected group of specialists, informing their outputs and ensuring that campaign activities are delivered on time, to budget and required standards. Responsible for managing our design and creative solutions taking responsibility for the agencies we work with and the associated creative process ensuring collateral remains on brand and connects with the customer Continuously look for opportunities to improve campaign performance - working with Head of Data to review metrics and insight to inform tactics and approach Proactively work with the marketing management team to better connect our plans and activities as we move to a single customer view Work with Marketing, Product and Sales to establish growth strategies to support our revenue goals Lead, manage and mentor a team of marketing execs - providing leadership and support to them to deliver against objectives and more broadly develop their skills and experience

**Our culture**:
Our culture is inclusive, modern, friendly, smart and innovative - we seek to employ bright, positive-thinking individuals with a can-do attitude.? Our people enjoy challenging themselves to be the best at what they do - if that sounds like you, you’ll fit right in

Passionate Flexible mindset Humble and Social Curious Accountable Diverse and inclusive.

**What can we offer**:
21 days' holiday allowance + public holidays
Your birthday off
Workspace in the Cape Town WeWorks office to collaborate and innovate with other BC employees working cross-portfolio.
Be part of the world leading digital venture builder and have the opportunity to be a part of, as well as learn from the incredible talent in BC and its portfolio businesses
Be exposed to the right mix of challenges and learning and development opportunities
A fun and open, if a little cricket-obsessed, atmosphere

Career pathway

Your career is in your hands. We expect you to take ownership of your own career development and of course, we are here to support and guide you. Our career pathway is designed to clearly highlight the different avenues you may wish to take during your career with Contentive. We encourage you to have open and honest conversations about how you are performing in your role and ask for feedback. We adopt the growth mindset principle to development. “Success is not an accident; success is a choice.” - Stephen Curry.

About Contentive

Contentive is reinventing B2B media and events. Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate and create content that cuts through the noise and captures the attention of busy execs to help them succeed in their roles.??In turn, we offer suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.??

Our range of highly focused promotional solutions can help companies successfully capture their market, increasing brand awareness, delivering quality leads and ultimately providing a great return on their marketing investment.

We pride ourselves on the highly reputable br

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