Marketing Specialist
3 months ago
**Who Are We?**
**Decision Inc. is a global digital partner that enables businesses to reinvent themselves to realise their full potential.**
We deliver agility, resilience, and intelligence to any enterprise, enabling them to adapt quickly and thrive through innovation and opportunity. Our teams have engaged with more than 400 clients globally over the past 15 years, providing them with the expertise to build, operate, and optimise their digital businesses.
We achieve this by leveraging the worlds best technology to drive our clients business ambitions forward into tomorrow's reality. These technologies include but are not limited to: Microsoft, SAP, Qlik, Snowflake, Alteryx, Automation Anywhere, and Workday Adaptive Insights.
Our success is ultimately driven by our entrepreneurial culture, industry exposure, and the passion of our people. We have three key cross-functional teams Functional and Specialist Consulting, Development, and Engineering teams. Based in four global offices, our exceptional consultants focus on delivering value to clients by keeping them at the centre of our service delivery. To find out more about our exciting fast-paced culture visit: Careers at Decision Inc.
**What Will You Do?**
Key Responsibility:
- Lead market segmentation, targeting, and persona development by conducting in-depth market research and analysing data to identify potential high-value target audiences, industries, personas, market trends, and competitors, providing actionable insights.
- Develop and execute content marketing strategies to create compelling, SEO-optimized B2B content, including whitepapers, case studies, blog posts, and presentations that demonstrate thought leadership and drive engagement, lead generation, and customer retention.
- Lead competitive intelligence and digital marketing initiatives, identifying market gaps, emerging trends, opportunities, and challenges within the B2B landscape, and incorporate findings into the overall digital marketing strategy to ensure a competitive edge.
- Own the SEO and SEM strategy to drive organic and paid traffic, improve lead quality, and optimize the customer journey through conversion rate optimization (CRO) techniques.
- Track, analyze, and report on the effectiveness of marketing initiatives, with a particular focus on SEO, SEM, and digital marketing performance, using data-driven insights to refine strategies and ensure continuous improvement in lead generation, pipeline growth, and conversion.
- Nurture leads effectively by delivering personalized and value-driven content that educates prospects on the solutions, converting leads into meetings and opportunities by showcasing the tangible benefits and ROI of the solutions offered.
- Collaborate with sales teams to ensure leads are followed up efficiently and nurtured through the pipeline, ensuring leads progress from new leads to qualified opportunities through a clear, value-based narrative.
**Who Do You Need to Be?**
- A minimum of 5+ years of experience in B2B demand generation, lead conversion, and campaign management with proven success in driving revenue through SEO, SEM, and digital marketing strategies.
- Proven expertise in Account-Based Marketing (ABM), with the ability to craft personalized marketing approaches for key accounts, driving engagement and influencing revenue outcomes.
- Hands-on experience in SEO, including on-site and off-site optimization, keyword research, and content development to drive organic traffic and improve search rankings.
- In-depth experience with marketing automation tools such as HubSpot, Marketo, or ClickDimensions is essential to execute and automate multi-channel campaigns that integrate SEO and SEM tactics.
- Superb written and verbal communication skills, with the ability to create compelling, SEO-optimized content that resonates with B2B decision-makers and influences buying decisions.
- Expertise in SEO and SEM strategies, including managing and optimizing paid search campaigns (Google Ads, Bing Ads), and the ability to analyse performance data to drive continuous improvements in campaign efficiency.
- Experience delivering impactful digital marketing campaigns across a wide range of digital and social media platforms, with a focus on SEO, SEM, pipeline acceleration, and revenue growth.
- Expertise in Digital Marketing Analytics, including SEO analytics tools (Google Search Console, SEMrush), Google Analytics, AdWords, and ABM performance tracking to measure and optimize campaign performance.
- Strong proficiency with Excel for advanced reporting, forecasting, and data visualization is essential, with experience in SEO data reporting and analysis.
- Experience with website optimization and content management systems, such as WordPress, with a strong understanding of SEO best practices and A/B testing for conversion rate optimization.
- Proven ability to nurture leads effectively and convert them into qualified meetings and opportunities, by showca
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