Paid Social Specialist

3 days ago


Cape Town, South Africa Kadraa Recruitment Full time

We are a fast growing digital marketing agency based in London and we are looking for an experienced Paid Social specialist to help us manage paid LinkedIn, Facebook and Instagram campaigns with a B2B focus. Google Ads experience will be a plus.

Our list of clients varies from small local companies to big global corporations and their accounts cover all different campaign types.

**Your tasks will include**:
**Account Management**:

- Keyword optimization and match type analysis
- Management of ads (extensions, RSA, Standard, and responsible for testing)
- Implementation of RLSA, geo-targeting, device management and time of day/day of week optimization and strategy

**Analysis**:

- Reporting and monitoring performance metrics to the business
- Using data to develop and improve campaigns and respond to trading priorities

**Budget Management**:

- Managing the PPC spend, reconciling, monitoring and reporting on any variances and flagging any issues in a timely manner
- Review spend on a weekly basis with the Performance Marketing Manager and ensure the budget is spent as efficiently as possible.


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