Paid Social Manager

3 weeks ago

Cape Town, South Africa Kadraa Recruitment Full time

**Who are we**:
We are Polymer is a start-up digital marketing agency with over £1billion of experience in search and social across retail, fashion, luxury and travel. We are Polymer was founded to bring all this experience, at an affordable price, to emerging brands and those looking to grow online revenue. In an industry that loves buzzwords, we believe in the importance of ordinary, decent competence. We build trust with our clients by being

transparent with them about what they can achieve through their marketing efforts. Our in-house technology, Polymetrics, helps us to bring together the best-in-class agency process, shopping feed optimisation, and automated reporting to all our clients at scale.

This frees up our team’s time to focus on the things that matter i.e. marketing strategy, testing, and innovation. We are a small team working across around 20 clients on Facebook, Instagram, TikTok, LinkedIn, Snapchat & Twitter. Budgets for these clients range from around £2k-£60k per

month across a range of verticals: retail, fashion, food & beverage, travel, and media.

**What we are looking for**:
We are looking for a Paid Social account manager to join our growing team. This could either be someone in a senior exec position looking to step up or someone looking for a change of scene. As a start-up, we want to work with people who are

proactive and have an interest in learning as much as possible about digital. The role will be working across a range of small-medium size

clients so you will need to be able to manage multiple stakeholders and deadlines. You will need to be confident in optimising campaigns across Facebook, Instagram as a minimum, like to have TikTok, Snapchat, LinkedIn, all using automated bid strategies and audiences. You will also need to understand how to hit forecasted KPIs for your clients & be able to come up with a plan of action if targets are not being

met. As we are a small business you will need to be hands on in all areas of the Paid Social account including campaign and ad creation, optimisation, reporting, forecasting, and planning Paid Social strategy.

**Knowledge required**:

- Plan, build, run & optimize campaigns across Facebook, Instagram and other social platforms.
- Analyse data and provide insights for client reporting using Google universal

analytics and GA4.
- Deep understanding of social media platforms such as Facebook, Twitter,

Linkedin, Snap, etc.
- Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table,

chart building) and PowerPoint
- Understanding of analytics tools (such as Google Analytics)
- Has solid knowledge of the brands, category, channels & processes
- Maintains understanding of new and evolving product offerings
- Monitors the latest trends in social media, including advertising formats,

channels and technologies in order to improve campaign performance and

provide recommendations on how clients can best leverage new tools and

services
- Familiarity of monitoring campaign financials, budgets, and processing

program invoices
- Understands how the agency works and how jobs flow through the agency

Other tools/programs you can get involved with in this role
- Amazon ads
- Shopify
- Google Tag Manager

**Internal: Operations, Tactics and Strategy**
- Drives decisions around campaign architecture and setup
- Proactively identifies optimization opportunities, tracks and analyzes results
- Seeks out new paid social product offerings, vets and implements as Manages

financial documentation, ensuring compliance
- Monitor and update pacing documents to planned campaign budgets while

maintaining performance goals
- Provides ongoing feedback and evaluation of campaign performance and

activity to internal teams
- Consistently keeps team informed on status of projects verbally and/or in

writing
- Collaborates with Paid Social Supervisor, Media and Platform Activation teams

to establish and evolve paid social strategy
- Supports in developing budget projections with account paid social Supervisor
- Attends client status and reporting meetings, actively listens and documents

appropriate action items
- Participates in client and creative agency communications: attends meetings,

produces high-quality client deliverables, fields questions as they relate to paid

social media campaign details including performance
- Grows partnerships with key vendors
- Trains Paid Social Associate(s) & manages Associate-level delegation,

workflows and timelines
- Partners with Supervisor to coach Associate-level employees and responsible

for Associate’s career progression
- Seeks out leadership opportunities by problem solving and creating solutions

for the Paid Social team

**Client relationships**:

- Day to day point of contact for the assigned client and agency partners as it pertains to paid social campaign management
- Ability to translate and communicate campaign success to clients
- In-person interaction and presentations

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