Marketing Manager

6 months ago


Cape Town, South Africa HotelJobs.co.za Full time

Are you a dynamic and passionate individual with a flair for marketing in the luxury travel sector? Kendrick Recruitment is seeking a talented Marketing Manager to join our client's team based in the vibrant city of Cape Town.

**About the Role**: As a Marketing Manager, you will play a crucial role in the executive management team, ensuring a consistent and true-to-brand image across various platforms. The focus of this role extends to both local and international markets, driving revenue through effective promotion of our prestigious lodge portfolio.

**Key Responsibilities**:

- Develop and execute a comprehensive marketing strategy.
- Proactively identify and leverage publicity opportunities.
- Create in-house promotions and activities to stimulate sales.
- Maintain and update internal and external stationery/signage.
- Ensure relevance and accuracy of all marketing materials.
- Build and manage relationships with partners and grow the database.
- Develop and send regular newsletters and mailers.
- Stay abreast of industry trends to guide business decisions.
- Manage digital content creation, including blogs, captions, and visual assets.
- Oversee social media marketing, community management, and reviews.
- Direct the management and update of the website.
- Increase direct bookings through website traffic strategies.
- Establish key communication messages and plans across various channels.
- Design effective collateral and communications content.
- Set criteria for hosting journalists and influencers.
- Liaise with outsourced PR agencies for press releases and media coverage.
- Handle crisis management effectively.
- Review and align the brand strategy with the vision and values.
- Implement and communicate the brand guide consistently.
- Work with designers to ensure a seamless brand experience.

**Qualifications/Experience**:

- Minimum 3 years' experience as a Marketing Manager in high-end luxury travel.
- Experience in very high-end hospitality or luxury brand sectors.
- Charismatic with excellent communication skills.
- Passionate about representing a quality, high-end brand.
- In-depth knowledge of high-end hospitality and luxury travel.
- Ability to seamlessly integrate into a close-knit team.

**Must be currently based in Cape Town and available for on site interviews - no relocations will be considered.**

**Please submit a portfolio of work with CV if available.


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