Cluster Digital Marketing Manager

7 months ago

Cape Town, South Africa AccorHotel Full time

**Company Description**
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Based out of Cape Town, with dual reporting to the Directors of Sales and Marketing of Pullman Hotel Cape Town City Centre and Safari Court Hotel Managed by Accor
- Namibia(Mercure Hotel & Movenpick Hotel and Resort), the position is primarily responsible for supporting our brands, property marketing, client marketing, our internal operational platforms and digital media campaigns.
- Develop, implement and execute a Digital Marketing Strategy for the Hotels and working with all relevant stakeholders to ensure return on investment
- Collaborating with External Marketing Consultants to ensure that the Digital Strategy is aligned with all marketing efforts and that all collateral is aligned to promote the image of the Hotels
- Design and propose cost effective Digital Marketing Campaigns
- Responsible for the formulation and monitoring of the Digital Marketing Budget
- Monitor and evaluate Return on Investment in Digital Marketing Campaigns
- Negotiate best prices from Agencies and suppliers in terms of digital marketing
- Manage contracts and relationship with agencies and suppliers
- Ensure Campaigns and interventions are aligned to the target audiences
- Oversee the creation and distribution of high-quality and engaging content
- Ensure the monitoring and evaluation of guest feedback on digital platforms
- Ensure that the Digital Marketing Strategy is aligned to the overall strategy of the company and in line with company values
- Ensure that all collateral is appealing to the target audiences and in line with the brand
- Innovative and inspiring new ideas are implemented to compliment the brand communication strategy
- Ensure efficient and effective Digital Brand Communication strategy
- Design, implement and improve on digital marketing processes to streamline campaigns and interventions
- Maintain stakeholder relationships both internally and externally
- Maintain stakeholder relationships both internally and externally
- Manage digital platforms and programs.
- Manage and/or oversee pay-per-click (PPC) advertising campaigns
- Manages TrustYou account and responds to reviews
- Coordinate digital media related queries
- Manage Trip-advisor listing, Q&A and responds to reviews
- Measure effectiveness of all digital marketing interventions
- Oversee the creation of digital publications that is vetted in terms of copy write and other appropriate laws
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotel’s online reputation
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.

**Qualifications**
Success in the role will be determined through evaluation by demonstrating the following minimum qualifications:

- Diploma or degree qualification with a marketing/communications/business specialty
- Minimum 3 years’ general marketing experience in similar role, within a hotel environment would be advantageous
- High attention to detail and excellent problem-solving skills
- Experience in executing paid digital media campaigns across social media and programmatic advertising
- Initiative, creativity and willingness to implement improvements to current systems and processes
- Highly proficient in Microsoft Office (PowerPoint, Wo

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