Marketing Specialist

3 weeks ago

Midrand, South Africa Otto Bock Full time

The Marketing Specialist responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Strategic Marketing Planning: Develop and implement comprehensive marketing strategies tailored to the medical industry, aligning with organizational goals and objectives. Conduct market research and analysis to identify opportunities, trends, and competitive landscapes to inform marketing strategies.

Brand Management: Manage and enhance the organization's brand image within the medical industry, ensuring consistency and alignment across all marketing channels. Develop branding strategies to position the organization as a leader in the medical sector and maintain a strong competitive edge.

Content Creation and Campaign Management: Create compelling marketing collateral, including brochures, presentations, website content, and social media campaigns, targeting healthcare professionals and target consumers. Collaborate with cross-functional teams to develop and execute marketing campaigns that drive engagement and lead generation.

Event Management and Sponsorships: Plan, coordinate, and execute medical industry events, conferences, and sponsorships to showcase the organization's products and services, fostering networking and business opportunities.

Relationship Building: Cultivate and maintain strong relationships with key stakeholders, healthcare professionals, opinion leaders, and industry organizations to enhance brand reputation and drive collaboration.

**Job Type**: Temporary
Contract length: 24 months

Application Question(s):

- Are you aware that this is not a permanent position? Are you comfortable with that?

**Education**:

- Bachelors (required)

**Experience**:

- Digital Marketing: 5 years (required)

Ability to Commute:

- Midrand, Gauteng (required)

Application Deadline: 2024/02/26

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