Digital Marketing Director

4 weeks ago

Midrand, South Africa Hexing Electric South Africa Full time
Digital Marketing Director
Perm/contract: Contract
Reports to: CEO
Hours: 08:30 TO 17:30
Location: Midrand

About Hexing Electrical SA (Pty) ltd
Hexing Electrical SA (Pty) Ltd (Hexing SA) is the Subsidiary of Hexing group which is one of the leading
global market players in power industry focusing on smart metering and smart grid technologies. Since
1992 Hexing Group always has been moving on the edge of technology to deliver state of the art products
and solutions to utilities all around the world. More than two decades of working in international market
has proved that we always stand with our clients not only as vendor but also as consultant and
contractor.

About the role
The Digital Marketing Director is responsible for developing, implementing, and managing marketing
campaigns that promote a company and its products or services. They play a major role in enhancing
brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities
1. Strategic Planning:
- Develop and implement a cohesive digital marketing plan to increase brand awareness and revenue.
- Set current and long-term goals for internal teams.
- Design and review the Marketing department’s budget.
2. Team Leadership and Collaboration:
- Lead and manage the digital marketing team.
- Guide the content team in crafting engaging and SEO-friendly content.
- Collaborate with other teams and departments to integrate marketing strategies.
3. Campaign Management:
- Launch and oversee online adverts through Google AdWords, Facebook, linkdIn etc. to increase
company and brand awareness.
- Oversee SEO and SEM strategies.
- Manage email and social media marketing campaigns.
4. Analytics and Reporting:
- Use analytical tools to monitor and evaluate the company’s digital marketing strategy's effectiveness.
- Maintain knowledge of the marketing technology landscape, analytics, and business intelligence.
- Provide end-to-end project management for all digital campaigns.
5. Innovation and Adaptation:
- Identifying and testing new digital platforms and tools.
- Stay up-to-date with digital technology developments.
- Adapt strategies based on analytical data and emerging trends.
6. Communication:
- Communicate digital marketing plans and strategies to senior management.
- Supervise the design of all digital media elements including the company website and individual
project microsites.

Candidate requirements
Education:
• Bachelor’s degree in marketing, digital technologies, or related field.
• An advanced degree such as a Master of Business Administration (MBA) can be an added
advantage.

Certifications (optional but beneficial):
• Certifications in Google Ads, Google Analytics, HubSpot or other relevant digital marketing
certifications

Experience:
• Proven work experience as a Digital marketing strategist or Digital marketing manager.
• Strong experience with SEO/SEM, Google Analytics, and CRM software.
• Familiarity with web design and content management systems.

Soft Skills:
• Excellent analytical and project management skills.
• Strong team leading and team management skills.
• Outstanding communication and interpersonal skills.

Additional Considerations
• Given the fast-paced nature of digital technologies, a Digital Marketing Director must be a quick
learner, adaptable, and continuously focused on improving digital strategies based on data
driven decisions.
• This role often demands a balance between creative and analytical capabilities, suggesting that
successful directors are both imaginative and technically inclined.

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