Market Research Director- Media

7 months ago

Johannesburg, South Africa KANTAR Full time

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

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Job Details

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere

Why this job is important

As an Account Director in the MAC (Media & Creative) team you would be required to provide specialist media and creative insight to internal and external stakeholders. You will suit this role if you have an in depth understanding of media and creative strategy across online and offline touch points and solid quantitative research skills. As this is a role in a specialist research team, any direct experience in a media/ creative agency or working with media buying tools will be hugely advantageous.

This role requires a key focus on meeting new business targets through selling key MAC research solutions. This includes (but is not limited too) consumer Media and Creative return on investment research solutions. Strong communication skills, presentation skills and team management skills are essential in the success of this position.

What you’ll be doing
- Lead positive relationships with clients and ensure collaboration across all Kantar divisions to ensure a united single Kantar POV and ensure high levels of client satisfaction as measures on client satisfaction surveys.
- Be the first port of call across all accounts for strategic opinions and advice.
- Successfully lead staff to implement all projects: ensure staff are trained to implement research projects from study design to final reporting and analysis and lead multiple projects under tight deadlines.
- Provide strategic recommendations: Present thoughtful insights and analyses to our client.
- Grow client relationships: Contribute to revenue growth for assigned clients by listening to business opportunities and proactively recommend potential research solutions. Actively write proposals.
- Drive positive team culture and act as a leader to all staff, including guiding them through their career.

The skills & experience needed as Account Director
- Guide media knowledge, including media spend analytics across all touch points, this includes but is not limited to TAMS, RAMS, ADEX as well as post evaluation digital reporting
- Thought leadership creation in terms of articles and presenting at client/ industry events
- Experienced analytical abilities to answer client questions with data
- Experienced problem-solving abilities
- Experienced ability to synthesize disparate and sometimes contradictory learning’s
- Minimum 7-10 years relevant MAC experience with direct involvement in analysis of research or interpretation of data sources
- People management experience
- Educated to a degree level, additional skills courses showing up to date industry MAC knowledge will be advantageous.

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

Location

Johannesburg, BryanstonSouth Africa

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

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