Senior Digital Marketing Specialist

2 weeks ago

Bellville, South Africa Cipla Full time

**Division**:
Commercial

**Department**:
Marketing OTC

**Employment Type**:
Permanent

**Job Purpose**:
Assistance to the Lead: OTC Digital in creating daily content, managing and maintaining social media marketing platforms, SEO implementation as well as new digital platform research. Managing and collating analytics from various sources, creating reports for teams to review and liaising with internal teams and agencies on various digital outputs.

**Key Accountabilities 1A**:
**I. Management of portfolio of OTC Digital Brand Strategy**
- Planning, implementation, and execution of digital marketing strategies within the OTC portfolio.
- In collaboration with the relevant Marketing and Product Managers, design, implementation, and measurement of digital media strategy to drive sales & increase market penetration.
- Responsible for management of all web and mobile assets.

**Key Accountabilities 1B**:
4. Responsible for the OTC websites through:

- Overall site design (look & feel)
- Site architecture and working structure
- Google Analytics
- SEO goal setting and SEO tools
- Development, implementation, and management of site content strategy
- Management of inbound and outbound website marketing traffic using CRM tools deployed by the company at the time
- Management of PPC, Google AdWords, and paid for digital advertising.
- Interpretation of advanced analytics & strategic reporting to the executive

**Key Accountabilities 1C**:
5. Manage the below via agencies or internal teams:

- All e-commerce assets
- All social media assets
- ORM
- SEO

**Key Accountabilities 1D**:
6. Responsible for digital medical campaigns by:

- Creating and managing Google PPC campaigns to drive sales.
- Management of Social Media advertising budgets & analysing data, and up-scaling successes.
- Using the following Social Media platforms: - Facebook, Twitter, TikTok, YouTube & Instagram.
- Search Engine Optimization (SEO) and evolution of Cipla’s capabilities in the then current digital landscape.
- Defying and building of SEO strategies based on keywords as they relate to the Cipla brands, as well as the individual products.
- Understanding of Google Algorithm to predict changes and adjust SEO campaigns accordingly.
- Understanding and calculate social media ROI, with a knack for scaling up successes and suggesting future trends.

**Key Accountabilities 1E**:
7. Responsible for eMail marketing campaigns through:

- Concept and detail content design.
- Target audience definition and categorization.

8. Mobile Media
- Understanding mobile media concepts and capabilities.
- Planning, design implementation of mobile media campaigns.

**Key Accountabilities 1F**:
9. Online crisis control and specific experience in dealing with site hacks or social media security breaches.

10. Social Media
- Responsible for high-level design, implementation and management of a social media strategy in order to facilitate and support:

- Online marketing of the brand and specific product launches or ad hoc product focus.
- Social media trends.
- Mobile marketing & sales platforms.
- Use and interpretation of information from Social Media analytic tools.

**Key Accountabilities 2**:
**II. Community management**
- Community management and content management on various social and digital platforms

**III. Managing the OTC digital marketing analytics and scorecard**
- Monthly and weekly reporting from platforms based on always-on performance and campaigns
- Compilation of trackable scorecard on platform accessible to management
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints

**IV. Analysis and identification of digital trends optimising customer experience**
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Monitor and share digital trends across the division and optimise spend and performance based on insights
- Instrument conversion points and optimise user funnels

**Education Qualification**:
Marketing or Digital Marketing qualification - Higher Diploma or Degree

**Relevant Work Experience**:

- Minimum 3-year experience in digital brand management / social media marketing essential. Experience in e-commerce and information systems sphere is beneficial.
- Previous experience or knowledge of pharmaceuticals would be beneficial

**Competencies/Skills**:
**Job Location**:
Cape Town (Bellville Head Office)

**EE Requirement**:
Cipla is an Employment Equity employer and this position will be filled based on our Employment Equity Plan

  • Marketing Writer/junior Digital Marketer

    2 weeks ago

    Bellville, South Africa Digital Marketing Solutions Full time

    **Exciting Digital Marketing Internship Opportunity at Distance Learning Colleges!** Are you passionate about **digital marketing** and eager to **learn and grow**? Look no further! Matric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant...

  • Marketing Writer/junior Digital Marketer

    2 weeks ago

    Bellville, Western Cape, South Africa Digital Marketing Solutions Full time

    Exciting Digital Marketing Internship Opportunity at Distance Learning CollegesAre you passionate about digital marketing and eager to learn and grow? Look no furtherMatric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant success in the...

  • Digital Marketing Specialist

    4 weeks ago

    Bellville, South Africa Pepkor Speciality Full time

    Shoe City is seeking to employ a digital marketing specialist that will be responsible for the implementation, tracking and optimization of our digital marketing campaigns across all digital channels as well as manage & optimize all our digital platforms. **Key Responsibilities**: **Managing the E-commerce (online) store for the brand**: - Managing the...

  • Digital Marketing Specialist

    2 months ago

    Bellville, South Africa Sanlam Full time

    Who are we? Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture us that of...

  • Digital Marketing Specialist

    23 hours ago

    Bellville, South Africa Sanlam Full time

    Who are we? Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture us that of...

  • Digital Marketing Specialist

    2 weeks ago

    Bellville, Western Cape, South Africa Sanlam Full time

    Who are we?Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture us that of...

  • Digital Marketing Specialist

    2 weeks ago

    Bellville, Western Cape, South Africa Pepkor Speciality Full time

    Shoe City is seeking to employ a digital marketing specialist that will be responsible for the implementation, tracking and optimization of our digital marketing campaigns across all digital channels as well as manage & optimize all our digital platforms.Key Responsibilities:Managing the E-commerce (online) store for the brand:Managing the product inflows of...

  • Senior Digital Marketing Specialist

    2 weeks ago

    Bellville, Western Cape, South Africa Cipla Full time

    Division:CommercialDepartment:Marketing OTCEmployment Type:PermanentJob Purpose:Assistance to the Lead: OTC Digital in creating daily content, managing and maintaining social media marketing platforms, SEO implementation as well as new digital platform research. Managing and collating analytics from various sources, creating reports for teams to review and...

  • Digital Marketing Specialist

    3 weeks ago

    Bellville, South Africa Sanlam Full time

    **About Santam Switch** - Santam Switch is an insurtech and part of the Santam Group. Our vision is To Put Insurance In The Hands Of The People. We are the leading pioneer of digital on-demand insurance in South Africa. The Santam Switch app is available in both the Apple App Store and Google Play Store, and has a growing base of passionate users.**About the...

  • Website Administrator

    2 weeks ago

    Bellville, South Africa Digital Marketing Solutions Full time

    **Website Administrator sought for immediate start** We are an exciting and fast-moving Digital Marketing Start-up, working with some of the most experienced and successful entrepreneurs in the education sector. Our business is fast-growing, and we urgently need a Website Administrator to join our team. We are looking for an ambitious, hard-working web...

  • Marketing Specialist

    1 week ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...

  • Marketing Specialist

    3 weeks ago

    Bellville, South Africa Sanlam Full time

    Who are we? Sanlam Life and Savings (SLS) is focused on serving our retail and corporate clients in South Africa and further developing our strategic advantages in the South African market. Sanlam Life and Savings consists of three clusters - Sanlam Corporate, Sanlam Retail Mass and Sanlam Retail Affluent. The Sanlam Life and Savings Office provides...

  • Marketing Specialist

    2 weeks ago

    Bellville, Western Cape, South Africa Sanlam Full time

    Who are we?Sanlam Life and Savings (SLS) is focused on serving our retail and corporate clients in South Africa and further developing our strategic advantages in the South African market. Sanlam Life and Savings consists of three clusters - Sanlam Corporate, Sanlam Retail Mass and Sanlam Retail Affluent. The Sanlam Life and Savings Office provides strategic...

  • Digital Marketing Manager: Operations

    4 weeks ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture s that of...

  • Marketing Specialist

    2 weeks ago

    Bellville, Western Cape, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...

  • Digital Marketing Manager: Operations

    2 weeks ago

    Bellville, Western Cape, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture s that of...

  • Marketing Writers

    3 weeks ago

    Bellville, South Africa Matric College Full time

    **Exciting Digital Marketing Internship Opportunity at** **Distance Learning Colleges!** Are you passionate about **digital marketing **and eager to **learn and grow**? Look no further! Matric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant...

  • Marketing Writers

    2 weeks ago

    Bellville, South Africa Matric College Full time

    **Exciting Digital Marketing Internship Opportunity at** **Distance Learning Colleges!** Are you passionate about **digital marketing **and eager to **learn and grow**? Look no further! Matric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant...

  • Marketing Writer/junior Digital Marketer

    3 weeks ago

    Bellville, South Africa Matric College Full time

    **Exciting Digital Marketing Internship Opportunity at Distance Learning Colleges!** Are you passionate about **digital marketing** and eager to **learn and grow**? Look no further! Matric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant...

  • Direct Marketing Specialist

    3 months ago

    Bellville, South Africa Pepkor Speciality Full time

    Pepkor Speciality has an exciting and **_new_** opportunity for a **Direct Marketing Specialist.** This position will analyze and identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in line with agreed timings. **Key Responsibilities**: - Execute the...