Digital Marketing Specialist

7 months ago

Bellville, South Africa Sanlam Full time

**About Santam Switch**
- Santam Switch is an insurtech and part of the Santam Group. Our vision is To Put Insurance In The Hands Of The People. We are the leading pioneer of digital on-demand insurance in South Africa. The Santam Switch app is available in both the Apple App Store and Google Play Store, and has a growing base of passionate users.**About the role**
- We are growing the Santam Switch digital marketing team and are looking for a digital marketing specialist to accelerate awareness and adoption of the Santam Switch mobile app (iOS and Android). The role is responsible for managing the implementation, optimisation, and reporting of campaigns across all paid and earned media channels. The role is also responsible for understanding the fast-changing digital marketing landscape, and assisting in driving innovation and improvement inside our digital marketing environment (platforms, analytics, best-practices, etc.)- The position reports to digital marketing lead, and actively collaborates with all other parts of the business (Actuarial, Engineering, Operations, Product, Customer Service).- The key responsibilities are**Digital marketing strategy and development**
- Assist in developing digital marketing strategies that align to broader marketing strategies and deliver on business KPIs.
- Gather and provide actionable insights and recommendations to internal stakeholders.
- Drive innovation in terms of media channels, internal processes, and marketing technologies (selection, implementation, operation).
- Stay up to date with industry trends, best practices and technologies. Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.

**Management of digital paid campaigns (App/Search/Display/YouTube/Social)**
- You will be responsible for delivering high performance across all paid media across platforms. This spans the full lifecycle of campaign planning, operational execution, reporting/analytics, and optimisation.
- Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs across business units.
- Develop and execute digital media plans and budgets, including managing day-to-day plan changes, optimisation of top performing channels and ads, reporting and maintenance.
- Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.
- Ensure deliverables are met on time and on budget.
- Plan accounts and growth opportunities, working closely with the digital marketing lead.
- Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line advertising planning.
- Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
- Conduct keyword research, assist in developing strategies, optimise campaigns.
- The key responsibilities are**Reporting & analytics**
- You will stay on top of analytics trends so that the business benefits from new innovations, and is aligned with industry best practices. You will assist in identifying and implementing technology and platforms that advance our analytics environment.
- Combine and transform data from all sources into interpretable datasets.
- Be experienced with the Google Ads analytics suite and able to build views/reports/queries as needed: Google Analytics (GA4), Firebase, Google Data Studio.
- Interpret data, analyse results using statistical/analytical techniques to provide reports. With regards to operational reporting dashboards - conceptualise, develop, maintain and enhance these.
- Audit and assist in maintaining BI reports and dashboards.
- Work closely with the broader Marketing team to ensure accurate and useful reports are always available. These will need to be monitored daily to ensure optimisation of all platforms.
- Report back to digital marketing lead on key performance metrics weekly, including what strategic optimisations have been implemented and the impacts thereof.

**Collaboration**
- Work closely with internal and external stakeholders in Marketing including PR, media and creative to ensure digital paid media activities are synchronised with broader marketing campaigns.
- Work closely with the Customer Service team from a direct media perspective to monitor and optimise direct marketing campaigns.
- Collaborate with the Engineering and Product teams to ensure attribution and tracking technologies function correctly.
- Be up to date with the changing mobile and privacy landscapes, ensuring that the company is continuously adjusting in line with industry and ad platform changes.

**Skills and experience**
- Relevant diploma or degree (e.g. Marketi

  • Digital Marketing Specialist

    7 months ago

    Bellville, South Africa Pepkor Speciality Full time

    Shoe City is seeking to employ a digital marketing specialist that will be responsible for the implementation, tracking and optimization of our digital marketing campaigns across all digital channels as well as manage & optimize all our digital platforms. **Key Responsibilities**: **Managing the E-commerce (online) store for the brand**: - Managing the...

  • Digital Marketing Specialist

    2 months ago

    Bellville, South Africa Arvo Full time

    Job Summary Our client, a leading financial services firm, seeks a skilled Digital Marketing Specialist to contribute to the company's growth and enhance relationships with various stakeholders. This role involves managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics. The ideal candidate will combine strategic...

  • Digital Marketing Strategist

    2 months ago

    Bellville, Western Cape, South Africa Arvo Full time

    Job Title: Digital Marketing SpecialistAbout the RoleArvo is seeking a skilled Digital Marketing Specialist to contribute to the company's growth and enhance relationships with various stakeholders. This role involves managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics. The ideal candidate will combine strategic...

  • Website Administrator

    6 months ago

    Bellville, South Africa Digital Marketing Solutions Full time

    **Website Administrator sought for immediate start** We are an exciting and fast-moving Digital Marketing Start-up, working with some of the most experienced and successful entrepreneurs in the education sector. Our business is fast-growing, and we urgently need a Website Administrator to join our team. We are looking for an ambitious, hard-working web...

  • Digital Marketing Manager: Operations

    7 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture s that of...

  • Marketing Writers

    6 months ago

    Bellville, South Africa Matric College Full time

    **Exciting Digital Marketing Internship Opportunity at** **Distance Learning Colleges!** Are you passionate about **digital marketing **and eager to **learn and grow**? Look no further! Matric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant...

  • Strategic Digital Growth Specialist

    2 months ago

    Bellville, Western Cape, South Africa Arvo Full time

    Company OverviewArvo, a leading financial services firm, is seeking a highly skilled Digital Marketing Specialist to contribute to the company's growth and enhance relationships with various stakeholders. This role involves managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics.Job SummaryThis Digital Marketing...

  • Marketing Specialist

    6 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...

  • Digital Marketing Coordinator

    2 weeks ago

    Bellville, South Africa Edge Personnel (Pty) Ltd Full time

    You will be responsible for: Assess and gauge the effectiveness of campaigns, adjusting strategies as necessary Develop and maintain digital marketing calendars and schedules Collaborate with internal teams and external partners to ensure consistent messaging and branding Oversee and optimize website content for SEO Monitor and generate reports on website...

  • Digital Marketing Strategist

    3 days ago

    Bellville, Western Cape, South Africa Arvo Full time

    Job Description:We are seeking a highly skilled Digital Marketing Strategist to join our team at Arvo.About the Role:The successful candidate will be responsible for managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics.Key Responsibilities:SEO Management: Conduct keyword research, develop and implement SEO...

  • Digital Media Specialist: Social Media: Sls

    4 months ago

    Bellville, South Africa Sanlam Full time

    **Who are we?** Sanlam is dedicated to supporting, growing, and empowering clients with affordable, easy, and suitable solutions, primarily through face-to-face intermediary channels, but also directly. We have approximately 2,000 tied advisers and 2,000 supporting independent brokers, all dedicated to meet the financial needs of our clients. Our vision: We...

  • Digital Media Specialist: Web Focus: Sls

    4 months ago

    Bellville, South Africa Sanlam Full time

    **Who are we?** Sanlam is dedicated to supporting, growing, and empowering clients with affordable, easy, and suitable solutions, primarily through face-to-face intermediary channels, but also directly. We have approximately 2,000 tied advisers and 2,000 supporting independent brokers, all dedicated to meet the financial needs of our clients. Our vision: We...

  • Head: Digital, Data and Bi

    7 months ago

    Bellville, South Africa Sanlam Full time

    **Job Overview - The job purpose of a Head of Digital, Data and Business Intelligence is to strategically lead and oversee the organization's digital transformation initiatives. This involves harnessing data-driven insights, implementing advanced analytics, and optimizing business processes to enhance efficiency.- The role encompasses shaping a cohesive...

  • Digital Content Administrator

    4 months ago

    Bellville, South Africa Pink Book Weddings Full time

    **Experience**: Relevant experience in content administration, SEO, and familiarity with content management systems like WordPress. - **Skills**: Strong writing and proofreading skills to review, revise, and update content according to business needs. - **Education**: Academic background in content writing or a related field. Salary for full-time: R10...

  • Head of Marketing

    7 months ago

    Bellville, South Africa JOBJACK Full time

    This is a summary of the Head of Marketing duties to be performed as organized by the following key responsibility areas. **1. Strategic Marketing Leadership**: - Develop and execute a comprehensive marketing strategy aligned with business goals to drive brand awareness, customer acquisition, and revenue growth. - Lead the development of marketing plans,...

  • Marketing Specialist: Ra: Sanlam Risk

    7 months ago

    Bellville, South Africa Sanlam Full time

    **Who are we?** The Sanlam Retail Affluent business (SRA) is dedicated to empower South Africans in the middle - and upper-income segments to be financially confident, secure and prosperous. With deep client understanding and a focus on excellence in technology, client and intermediary experiences, SRA delivers financial solutions including comprehensive...

  • Performance Marketing Manager

    2 months ago

    Bellville, South Africa Sanlam Full time

    Who we are!- Sanlam Fintech (SFT) is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent through innovative technology. Our focus is on developing smart, customer-focused solutions using cutting-edge AI and ML technologies. We exist to pioneer...

  • Digital Campaign Administrator

    6 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...

  • Marketing Representative

    7 months ago

    Bellville, South Africa Exceed Recruitment and Human Resource Consultants Full time

    **Reference**: 9369 NB **Consultant**: Nine Broodryk Sales Maintain and increase sales in line with set targets. Source & secure new clients via qualified leads and specific market segments -To be determined by the Marketing Manager on a monthly basis. Revisit and recapture clients where possible Marketing Promote the company as a professional company Look...

  • Content Marketing Lead

    6 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...