Marketing Specialist

1 week ago

Bellville, South Africa Sanlam Full time

Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.**What will you do?**

**Marketing Campaigns**
- Planning, Implement, manage, and report on ‘tactical delight and surprise’ campaigns across partners and businesses which are results driven and talkable, and ensure it aligns to our brand values, tone and style.
- Research and develops new marketing campaign strategies.
- Identify appropriate digital marketing channels and seamless client journeys on how each campaign can be delivered to members.
- Enforces brand marketing guidelines throughout each campaign to create a cohesive feel to each campaign across the different CI guidelines from different companies.
- Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance etc.) in Sanlam Reality and broader Sanlam and strategic partners.
- Work with different agencies across the Group for the execution and creative delivery on different campaigns.
- Training other staff members on digital platforms and concepts.

**Marketing Events**
- Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance etc.) in Sanlam Reality and broader Sanlam and strategic partners.
- Organizing facilities and details which include catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc.
- Reporting and measurement of event success.
- Ensuring CI adherence is all events.
- Qualification- Digital Marketing Degree or 3-year National Diploma in Digital Projects.- Experience- 5 years’ proven experience as Marketing Specialist in the Financial Services or Retail Industry.
- 3 years’ experience in executing innovative digital marketing campaigns.
- Exposure to managing successful social media campaigns.
- 3 years’ experience in interacting with a communications agency.
- Knowledge and Skills- Solid understanding of social marketing.
- Solid understanding of web metrics and digital analytics.
- Digital marketing guru

**Personal Attributes**
- Business insight - Contributing through others- Communicates effectively - Contributing through others- Manages complexity - Contributing through others- Plans and aligns - Contributing through others**Build a successful career with us**
- We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters - Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.- Core Competencies- Communicates effectively
- Presentation skills
- Project management skills
- Decision quality
- Cultivates innovation
- Plans and aligns
- Concern for accuracy
- Customer focus
- Collaborates
- Team success
- Drives results
- Being resilient
- Stress tolerance

**Turnaround time**Our commitment to transformation**
- The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

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