Digital Marketing Manager: Operations

4 weeks ago

Bellville, South Africa Sanlam Full time

Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture s that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realize their dreams.**What will you do?**
- You will lead the Marketing Operation team. This role will be the linchpin in our transition to a more technologically integrated marketing department. This role is pivotal in harmonising the efforts between marketing functions and the latest MarTech solutions to drive operational excellence, data-driven insights, and ultimately support the maturity of Sanlam’s Digital Marketing capability.- Core Outputs/Tasks- MarTech Solutions & Integration: Lead the design, deployment, and maintenance of MarTech platforms and tools in collaboration with solution architects and designers. Ensure seamless integration of MarTech solutions into existing systems to maximise ROI and marketing effectiveness. Set up, manage and maintain tracking and tagging across the ecosystem.
- Data Management & Analytics: Provide oversight on the data collection and analysis protocols to ensure data accuracy and reliability. Collaborate with data analysts to derive actionable insights from marketing data and implement data-driven strategies.
- Marketing Automation: Understanding marketing automation tools and how to streamline and scale marketing efforts across channels that are relevant to the business cluster.
- Process Improvement & Efficiency: Continuously assess current operational processes and introduce automation or optimisations using MarTech solutions. Maintain a pulse on the latest MarTech trends, advocating for investments in technologies that could give the company a competitive edge.
- Project management: Ability to prioritise tasks, manage projects, and work with cross-functional teams to meet deadlines.
- Financial Management: Understanding budgeting, forecasting, and ROI calculations and how to use these to optimise the investment in Marketing Ops.
- Manage marketing ops spend across resources and non-resource costs as well as drive the request for CAPEX and OPEX funding to support the evolution of the Marketing Ops function.
- Strategic Thinking: Ability to think strategically about MarTech and the roadmap required to support the Marketing community to mature and transition into a fully functional in-house shared service team.
- Communication and Collaboration: Strong interpersonal and communication skills to collaborate effectively with internal and external stakeholders, including agency partners, vendors, and key stakeholders across the Sanlam Group.
- Continuous Learning: A willingness to continuously learn and stay up to date with the latest developments in digital marketing and technology to support the maturity of the Digital Marketing capability.
- Lead, manage, mentor, and develop a team of marketing specialists and drive a digital first culture.
- Qualifications- Minimum of bachelor’s degree in Marketing or equivalent.
- Experience- 5+ years’ experience in Digital Marketing. FinTech experience will be an advantage.
- 3 + years’ experience leading a team.
- Knowledge and experience with GA360/GA4/GTM as a mandatory.
- Knowledge of Digital Media platforms e.g. Social is mandatory.
- Knowledge of MarTech tools and a previous track record in deploying and integrating MarTech tools in a large organisation. Marketing automation tool delivery is a minimum requirement. MS D365 implementation will be an advantage.
- Demonstrable experience in managing cross-functional teams and collaborating with IT and design departments.
- Relevant experience within the Financial Services and Insurance Industry will be an advantage.
- Relevant experience within the Sanlam Group will be an advantage.

**Build a successful career with us**
- We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters - Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.**Core Competencies**
- Cultivates innovation - Contributing through others- Customer focus - Contributing through others- Drives results - Contributing through others- Collaborates - Co

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