Marketing Communications Specialist
3 days ago
We are #NowHiring a Marketing Communications Specialist, to join our Marketing Team.
You would be working on Benguela Cove Lagoon Wine Estate, owned by Penny Streeter OBE. This role requires a highly creative thinker, capable of creating imaginative, engaging content, delivering hands-on care, to meet our business goals. The focus will be on refreshing our website and social media footprint, generating sales (wine, events, properties, bookings) and increasing membership.
**Responsibilities**:
- Conduct ongoing competitive research
- Set annual marketing strategy and report on performance quarterly
- Update and maintain the website(s)
- Create, manage and report on Content Creation strategy, in line with Business Goals
- Create, manage and report on Social Media Content Strategies
- Copy writing (newsletters, webpages, blogs, etc.)
- Update and manage listing sites (online and print)
- Collaborate with SEO and Design Teams
- Contribute to our strong teamwork culture
- Be able to work across a range of different projects
- Follow our brand’s corporate identity consistently
**Qualifications/Skills**:
- Wine / hospitality industry experience a plus (not essential)
- Cope under extreme pressure
- Good organisational skills and time management - work under strict deadlines
- Detail orientated
- Strong written and verbal communication skills
- Google Analytics Certification
- Proven track record in social media management (paid and organic)
- Experience with Squarespace / WordPress / similar
**Requirements**:
- Marketing Qualification (BA / Diploma / Certificate)
- 3 Years' experience in the digital marketing industry
- 1 Year minimum experience managing social media
- Facebook / Social Media Qualifications / Certifications a plus
Details
- Location: Bellville, Cape Town
- Employment Type: Full time
- Salary: Depends on experience and qualifications
- Department: Marketing
- Benefits: Discounts on wine, food and experiences in SA & the UK
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