Lead: Events, Activations and Experience

5 months ago

Centurion, South Africa Hire Power Full time

The hiring organisation is a brand leader in the financial, wealth and healthcare industry. This role is based at the Company's head office in Centurion.

Through our client-facing brands the Company with the Affiliate (wellness and rewards programme), and our other specialist brands, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms the Company provides practical financial solutions for people, communities and businesses.

Define the vision and direction for stakeholder experiences across the Company brands. This involves leading a team of events professionals who will drive the design and implementation of stakeholder experiences, aligning their efforts with the group's objectives, industry standards and trends. The primary goal is to create successful and memorable experiences for clients, stakeholders, and employees that not only enhance the brand's reputation but also contribute to the overall organisational goals and objectives.

**MINIMUM REQUIREMENTS**:

- Bachelor’s Degree or equivalent in Marketing, with specialisation in hospitality & events.
- Business Administration qualification or related (advantageous).
- 5-7 years’ experience in marketing and stakeholder/client experience; or similar role in a big multi-national corporation.
- 4-5 years' proven experience in in leading and managing a team.
- 4-5 years' proven experience in budget management.
- 5-7 years' of proven experience in events management.
- A deep understanding of the events industry, including trends, best practices, and emerging technologies.
- Strong event management skills.
- Proficient in project management tools, and other relevant software platforms (advantageous).

**KEY RESPONSIBILITIES**:

- Develop and implement an overall events strategy aligned with the brands’ strategy and objectives which focusses on delivering impactful experiences that create brand awareness across both brands.
- Define the vision and direction for stakeholder experiences by collaborating with stakeholders and ensuring that events align with the overall brand strategy and brand plans.
- Oversee the planning process of events to ensure seamless execution and to ensure that events cater to the needs and expectations of stakeholders, clients, and employees, ensuring consistently great experiences at Company events (internal and external).
- Shape the brand's image and reputation through upholding high-quality standards in event delivery, reflecting the Group’s image and values.
- Create experiences that reinforce positive brand associations and leave a lasting impression on stakeholders. This involves innovating traditional client and stakeholder experiences with the brands.
- Create and maintain client/stakeholder journey mapping for the various brand engagements and make recommendations to deliver a high-quality experience at each touchpoint.
- Serve as a Subject Matter Expert to the Group Marketing function on client experience.
- Together with the team, deliver high quality brand experiences through events and activations.
- Establish and implement standardised event procedures for implementation in the Events Hub
- Foster a culture of innovation and creativity within the team to deliver unique and memorable experiences that stand out in a competitive landscape.
- Provide authoritative, expertise and advice to clients, stakeholders and Group Marketing Exco.
- Build and maintain relationships with clients and internal and external stakeholders.
- Contribute to the process of negotiating objective and realistic service level agreements, monitor appropriateness and recommend adjustments.
- Deliver on service level agreements made with clients and internal and external stakeholders in order to ensure that client expectations are managed.
- As a senior leader, create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
- Ensure that the Group Marketing strategy is understood by the team and how each person fits into helping achieve the strategy, through effective performance management based on SMART annual objective setting and measurement.
- Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members.
- Compile and control budgets to minimise expenditure in alignment with tactical delivery plans.
- Ensure resources are allocated efficiently to deliver impactful experiences within financial constraints.
- Create and manage event budgets, ensuring financial objectives are met.

**COMPETENCIES**:

- Collaboration
- Impact and Influence
- Self-Awarene

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