Communications Specialist: Global Youth Culture

5 days ago


Johannesburg, South Africa Viv Gordon Placements Full time

**Responsibilities**:
Communications Strategy
- Support the building of awareness of Culture, Gaming and Brand projects, events via Media that Matter and Opinion Leader’s engagement via innovative communications plans
- Support campaigns to target and engage priority audiences and endemic trade press
- Generate excitement for Sports, Culture, Brand and Gaming properties with editorial partners and in media that matter
- Leverage the Marketing Department’s vision, goals, and core strategies to create the most efficient tactics that drive media coverage to reach new consumers and influencers
- Support the team in driving the development of communications strategy and plan for Network projects
- Develop, maintain, and nurture media and opinion leader relationships
- Utilise external agencies to create plans that amplify our communications campaigns & assets with the appropriate audiences
Manage insights and media monitoring to ensure data is at the heart of strategy.

Impactful Execution
- Proactively and reactively pitch media outlets for coverage on Brand across relevant corporate, consumer, and lifestyle media
- Devise ‘breakthrough’ buzzworthy national PR moments and campaigns to elevate the company’s message, bringing new perspectives and vision that tap into the company’s disruptive roots
- Represent the Brand’s voice with the consumer. Oversee accurate and consistent messaging of the brand in all marketing & communications
- Work effectively under pressure and utilise strong project management skills to meet deadlines
- Identify and oversee necessary tools, such as photography, needed for optimal story telling
- Strategic in driving strong relationships with media and corporate partners.

**Requirements**:

- Relevant tertiary qualification
- Minimum 5 years’ experience in communications roles focused on entertainment, Sports and FMCG PR
- Understanding - both consumer and trends - of the diverse and ever-changing SA media and culture/lifestyle media landscape
- Experience with managing external agencies - Optional
- Track record of delivering results against tight deadlines
- Exceptional communication skills, including written, verbal and presentations
- Strong planning, prioritisation, and project management competencies as well as administrative and organisational skills
- Creative thinker and innovator; in touch with digital, culture, trends, etc.
- Able to travel as needed (up to 40%); work flexible hours/days of week and weekends.

City: Johannesburg

Country: South Africa

Level of Expertise: Mid

Remuneration: Negotiable

Reference Number: #Tam612

**Tamara Wolpert**:
GM & Consultant



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