Marketing Manager
6 months ago
One of East Africa’s long-standing safari companies. They have built a reputation for incredible safari experiences and have a leading presence in the main safari destinations in Tanzania and Kenya as well as a driving role in several pioneering projects.
**RESPONSIBILITIES & DUTIES**
The role will be responsible for keeping marketing content up to date and relevant, to include:
**Agent Zone Collateral**
- Auditing and keeping up to date the various documents sitting across the company and DMS section of this site. Liaising with the Design Team where appropriate to ensure documents are on brand and offering the information required.
- Direct liaison with the ARM Team and Key Agents to gather information required, create and supply accordingly.
**Safari Portal / WETU**
- Loading and updating camp / itinerary details for agents who use these platforms to produce white label itineraries.
**Agent Presentations**
- Regular meeting with the ARM Team to establish what presentation are required, both generic and bespoke to ensure the brand is represented as best in class within the East African Safari industry.
- Presentation requirements to be briefed into the design team and supplied back to ARMs within required timings.
**Agent Newsletters**
- Oversee the creation of Agent facing newsletters through content gathering within the ARM teams.
- Managing the ongoing content calendar for the newsletters
- Building Agent newsletters with ongoing monitoring of open rates to ensure the newsletters are reaching the right agents at the right time with the most effective information.
- Through regular interaction with the ARM Teams, build a calendar of upcoming Trade Shows
- Brief the stand design / messaging into the design team. Ensure all sign offs are in place. Organise print and production of stand prior to Trade Show.
- Plan and deliver an event plan alongside ARM Team and ensure all collateral is in place to present the Brand as best in class.
**REQUIREMENTS & QUALIFICATIONS**
- At least 5 years working within Travel and Tourism
- A demonstrable understanding of the Travel Agen Industry
- Attention to detail and commitment to producing best in class collateral.
- A passion for the safari industry and good understanding of the safari offering within Kenya and Tanzania
- Ability to build strong working relationships and proactive approach to managing workload.
**REQUIRED WORK PRACTICES**
- Across all interactions, promote the image of the Commercial Team as a best in class externally with our clients and internally with our key stakeholders.
- As a key point of contact and face of the brand, upholding and contributing to the reputation of the company as a leading safari operator.
- They place a high value on living these values in everyday work practices. These values are genuine, inspired to do good, caring family spirit, teamwork, dedication to service, consistent quality, and going the extra mile.
- When staff events happen within working hours, it will be compulsory to attend.
**CONDITIONS & WORKING HOURS**
- This position is based in the Cape Town Office, and you would be required to wok nine hours per day including a one-hour lunch break. The working hours need maximum flexibility as required for business purposes but are generally coordinated within the team to be between the hours of 07h00 and 18h00.
- Overtime may be required during peak periods.
- You may be required to travel for work from time to time.
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