Marketing Manager

3 weeks ago

Cape Town, South Africa FrontierCo Full time

**About Us**: We are a dynamic and growing retail brand committed to delivering exceptional customer experiences and innovative product offerings. We are looking for a talented and results-driven **Marketing Manager** to join our team and lead our marketing efforts. This role will be integral in driving brand awareness, customer engagement, and sales growth through strategic marketing initiatives tailored to the retail industry.

**Key Responsibilities**:

- **Marketing Strategy Development**:

- Develop and execute comprehensive marketing strategies for retail stores and online platforms to drive customer acquisition and retention.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize marketing campaigns.
- **Campaign Management**:

- Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as sales targets, foot traffic, and online engagement.
- **Brand Management**:

- Ensure brand consistency across all marketing materials and touchpoints, including advertising, signage, website content, and social media.
- Collaborate with creative teams to produce compelling content that resonates with target audiences.
- **Retail Partnerships and Promotions**:

- Work with retail partners and vendors to develop co-branded marketing materials and promotions.
- Organize seasonal promotions, sales events, and product launches to maximize customer interest and sales.
- **Customer Insights & Analytics**:

- Leverage data and analytics to assess customer behavior and preferences, guiding decisions on targeted marketing efforts.
- Conduct market research to better understand customer needs and refine marketing strategies accordingly.
- **Budget Management**:

- Develop and manage the marketing budget, ensuring that all activities are cost-effective and within allocated resources.
- Optimize marketing spend to maximize ROI and meet business objectives.
- **Team Leadership and Collaboration**:

- Lead and mentor a team of marketing professionals, providing guidance, support, and opportunities for development.
- Collaborate closely with other departments, including Sales, Merchandising, and Operations, to ensure seamless execution of marketing initiatives.
- **Community Engagement**:

- Build and maintain relationships with local communities, influencers, and industry leaders to foster brand loyalty and awareness.
- Represent the company at local events, trade shows, and promotional activities.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 3 years experience in marketing, with a focus on retail or consumer products.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of retail industry trends and consumer behavior.
- Excellent project management and organizational skills, with the ability to prioritize and manage multiple campaigns simultaneously.
- Strong leadership skills with the ability to motivate and inspire a team.
- Outstanding communication skills, both verbal and written.
- Creative mindset with the ability to think outside the box and drive innovation in marketing strategies.

**Why Join Us?**
- Competitive salary.
- Opportunity to work in a fast-paced and evolving retail environment.
- Collaborative and supportive team culture.
- Career development opportunities within a growing company.

If you're passionate about marketing in the retail space and are ready to make an impact, we’d love to hear from you

**Job Types**: Full-time, Permanent

Application Question(s):

- How many years of marketing experience do you have in the RETAIL environment?

**Education**:

- Diploma (required)

**Experience**:

- Marketing: 3 years (required)

**Location**:

- Cape Town, Western Cape (required)

Application Deadline: 2024/12/16

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